Like video content marketing, animations are big news right now. Using animated content on social is a sure-fire way to make complicated information easy to consume.
Also, they’re really fun.
We take a four step approach to creating animations that go off like a dog meme.
- Strategic thinking. We have a look at your business objectives and social media strategy. We break it down and get extremely specific about who the animation will target and what we need it to do. Sometimes it’s to entertain your most disengaged audience segment, other times it’s part of a high-level crisis management strategy, most often it’s about generating leads or sales.
- Planning. We’re fastidious, but not pedantic. Our planning is about taking your strategy and giving it an aesthetic shape and a firm timeline without any unnecessary bureaucracy. We may be working with video and still assets provided by your branding team, or otherwise we make it all from scratch, whatever works.
- Production. That magic time when our animation artists sit in a dark room and apply some sort of nerd voodoo to create stunning animations that do exactly what they need to.
- Amplification. Great content doesn’t engage with itself. It needs to sit in an ecosystem of organic and paid content. It needs to be released at just the right time, targeting just the right audiences.
See also: Photography and Videography
Social Media Review
We will call you with a comprehensive set of recommendations and specific takeaways tailored to you.
Fewer Clients. More Results.
We have learned to be fussy about who we create a social campaign for. Social media needs creative content, and you can’t be creative about something you don’t love. Eight Clients is founded on the principle of, fewer clients, more results. We work with less than 2% of the companies that request work from us. you can’t be creative about something you don’t love.
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