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#1 Charity Marketing Agency

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Digital Marketing for Charities and Not-For-Profits

You have a purpose.

Every day you’re working hard, doing all you can to make the world better than you found it.

But it’s not easy.

It’s tough to get people to pay attention to your message, and it’s even harder to get them to take action.

You’re already using social media to spread your message and raise awareness about your mission, but you want to do more.

We help charities and not-for-profit organisations go to the next level in social media.

Whether that is on TikTok, Instagram, Facebook, LinkedIn, or Twitter, we make social media work for you so that you can get back to doing the rest of your job.

Why Charities Come To Us For Social Media Marketing

Certainly! Here are some additional reasons why organisations may seek help with social media marketing, written in the first person:

Charity Digital Marketing Services

As a digital agency, we provide a bunch of different social media marketing services that are proven to create opportunities for charities and not-for-profits:
Content Creation & Creative Services

Some people have their best ideas in the shower.
But there’s only so many showers you can take in a day, especially if your organisation won’t let you salary-package your water bill.

Sometimes the harder you push to come up with a great idea, the harder it is to deliver.

We fixed that. We’ve hired a bunch of talented AF creative folks with backgrounds in theatre, comedy, social media, and stand-up to do the heavy-lifting of idea generation.

Our ideas will make you stand out from the competition. Our ideas are the kind that make others go… wow, why aren’t we doing what they’re doing? Because they’re just that good.

And we have the skills and expertise to craft engaging, high-quality content that will capture your audience’s attention and drive conversions for your organisation.

We understand the importance of creating content that resonates with your target audience, and we take the time to get to know your organisation in order to create content that is in alignment with your purpose.

Learn more about our content creation services →

Tell Me How I Can Steal Your Ideas For Free!
(At No Cost to Me)

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Social Media Marketing – Our Scroll Stopping Strategy™

If you want your organisation to achieve its purpose and still have time to go home and have more for yourself and your family, it’s time you meet our Scroll Stopping Strategy™

This is not some tired old digital marketing strategy from Cookie-Cutter Pty. Ltd. We take a deep dive into your organisation and create an overview of the optimum social media presence, in-depth audience personas, a tailor-made tone of voice guide, scroll stopping content pillars, three custom-made campaign ideas, and a 12-month activity plan.

And we back the whole thing with our chocolate cake guarantee: if you don’t like what we’ve made for you, we’ll refund you AND buy you a cake (we hope you like chocolate!).

This way we have stacked the deck so that you are guaranteed to win.

Learn more about our Scroll Stopping Strategies™ →

Tell Me How I Can Steal Your Ideas For Free!
(At No Cost to Me)

100% Free • 🍫 Chocolate Guarantee

Charity/Not-For-Profit Paid Advertising

Charity paid advertising can be tricky. Without the right expertise and experience, it’s like going hunting with a t-shirt cannon full of $50 bills. Your budget runs out fast and all you have to show for it is a few extra likes. Blerk.

Not all marketing agencies are created equal. In addition to our creative team, copy writers, and video production teams, we have a dedicated team of ads experts who will obsess over your ROAS, and fret over your ROI. Data-obsessed serial money-generators that will spend every dollar of your marketing budget like it was their own.

They swoop on conversion optimisation strategies faster than seagulls at a picnic.

With a freakishly deep understanding of the nuances of not-for-profits, such as how to optimise campaigns for different offerings, target the right audiences, and track conversions you’ll know that no matter what the platforms throw at us, we’ve got your back.

Advertising platforms are popping up year by year, but the one thing that will never be replaced is human emotion, human desire, and communication. Our performance ads team goes where every other marketing agency only dreams of going. And that’s consumer psychology, targeting people where it matters (we literally have a behavioural scientist with a PhD, we don’t screw around).

Learn more about paid advertising →

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(At No Cost to Me)

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Charity Social Media Marketing

Charities have a unique opportunity to leverage social media to reach their audience, expand awareness and drive donations and volunteer opportunities. However, managing an effective social media presence can be difficult and time consuming. Without the right strategy, charities risk wasting time and money on ineffective campaigns that don’t generate the desired outcomes.

If organic social media marketing is not a big part of your social media mix then perhaps you could send a carrier pigeon to your CEO and see if they might allow you to update your strategy. Tell them:

a) steam powered locomotion is probably not going to make a come-back
b) organic social will allow you to build relationships with people that turn them into advocates for your organisation.

Hey, we know it’s scary, because it is easy to make mistakes when it comes to organic social media. Poorly timed posts, irrelevant content, or a lack of engagement can all lead to a decrease in followers and a decrease in the reach of your message.

We’ll make your social freakin’ amazing, so you can get back to the rest of your job.

Learn more about social media marketing →

Tell Me How I Can Steal Your Ideas For Free!
(At No Cost to Me)

100% Free • 🍫 Chocolate Guarantee

TikTok for Charities

You know that Australians spend more time on TikTok than any other social media platform.

But you probably also know that the platform is both hugely popular and wildly unpredictable. And let’s face it, creating a successful organic presence on TikTok takes time, effort, and a great deal of creativity.

And even if you are a white-hot ideas machine, you need to do the rest of your job, not spend all day doom-scrolling other charities on TikTok.

Content marketing is not for the faint-hearted.
It takes a special kind of skill in order to get results for TikTok. Because content is king, and everything else is secondary. We not only have the ideas, but the resources to film, edit, and produce TikTok content that can make your organisation go viral.

Working with us, you can bypass all the angst and reap the rewards of a strong TikTok presence for your organisation.

Learn more about TikTok marketing →

Tell Me How I Can Steal Your Ideas For Free!
(At No Cost to Me)

100% Free • 🍫 Chocolate Guarantee

Community Management for Charities

79% of people expect a response from an organisation on social media within 24 hours, 40% expect a response within an hour.

Because a lot of enquiries are made in public (not via a DM), an enquiry that doesn’t get a reply is like a big turd in the middle of your online brand presence.

We can look after your entire community management and make sure that your donors and stakeholders get looked after, and quickly.

We know when to amplify compliments and when to take difficult discussions offline. We’ve developed deep skills in community management so you don’t have to.

Learn more about community management →

Tell Me How I Can Steal Your Ideas For Free!
(At No Cost to Me)

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Where We Are

Find Us Across Australia

We work with clients throughout Australia. Contact us to learn more about how we can help your business grow.

a crowd of people walking through a city


Level 4/152 Elizabeth St, Melbourne VIC 3000, Australia

a group of people in a swimming pool


5 Martin Pl, Sydney NSW 2000, Australia

a city skyline at night


310 Edward St, Brisbane City QLD 4000, Australia
a body of water with trees and mountains in the background


Level 12,/224 Bunda St, Canberra ACT 2601, Australia

a city skyline with lights reflecting on water


152 St Georges Terrace, Perth WA 6000


Charity Marketing FAQs

How we’ll create a Scroll Stopping Strategy for your charity…


Steal Our Ideas

In 20 minutes, we’re going to give you all of our ideas and show you how we think.

Your call will include:

  • How you can supercharge your social media and break sales records
  • Get insights from our data geniuses who have overseen over two hundred million dollars in online revenue.
  • We’ll talk specifically about you, your business, your goals, and your latest Instagram post so the advice is specific to you and actionable.

The Ultimate Social Media Checklist

As a bonus, we’ll send you a copy of our Ultimate Social Media Checklist normally valued at $450, after the call so you can reference the latest social media best practices at any time.

🍫 GUARANTEE: If you don’t think this call was valuable, we’re going to send you a block of chocolate for every minute you were on the phone with us (and you get to keep the Ultimate Social Media Checklist).

Scroll Stopping Strategy
Scroll Stopping Strategy

Let’s Get Serious...

If we seem like a good fit after the Steal Our Ideas call. The next step is to craft your Scroll Stopping Strategy.

Our Scroll Stopping Strategies are perfectly designed to help you get the most from your brand. We’ll develop content ideas, identify key opportunities and big ideas to help you nail it on Instagram.

Our team are Social Media experts so you can be sure that you’re getting the latest cutting edge ideas when it comes to your strategy and not something that was trending six months ago. We incorporate all mediums to make sure that we're delivering the right message in the right way, and we keep up-to-date with the best practices to make sure your business is always at the head of the pack. Read on to see what you get…

Scroll Stopping Strategy
Scroll Stopping Strategy

Get An Overview Of Your Social Media Sales Funnel

Receive a complete breakdown of how we’ll use social media to achieve the results you want for your business

Learn what works and what does not for your business with an overview of your social media sales funnel

We’ll break down how we’ll use social media for your business so that making marketing decisions is simpler.

Scroll Stopping Strategy
Scroll Stopping Strategy

In-depth Customer Personas

Identify your target consumers so you won’t waste your time marketing to the wrong people

Save time trying to find an audience as we create in-depth personas that fit your brand.

Improve conversion by using clear customer personas to speak directly to your customer’s needs.

Scroll Stopping Strategy
Scroll Stopping Strategy

A Tailor-made Tone Of Voice Guide

Watch your brand spring to life as we assign a living, breathing person as a model for your tone of voice.

Have customers fall in love with your online brand by consistently using the tone of voice.

Create consistency in online communications with an easy to use tone-of-voice guide.

Scroll Stopping Strategy
Scroll Stopping Strategy

Scroll Stopping Content Pillars

A comprehensive content guide that’s designed to stop the scroll and capture the attention of your target personas so they focus on you.

Never get stuck for content ideas by having a range of different pillars to inspire your next post.

Content pillars create variety in your posts so that your customers will be excited to see what you post next.

Scroll Stopping Strategy
Scroll Stopping Strategy

3 Custom-made Campaign Ideas For Your Social Media

3 custom-made campaign ideas outside of your traditional content pillars that will increase your engagement and attract new customers.

Increase your engagement and attract new customers with custom-made campaign ideas that are innovative and out of the box all tailored for your brand.

Tell us if you have special promotions or events that you might like us to come up with creative ideas for a special campaign.

Scroll Stopping Strategy
Scroll Stopping Strategy

12 Month Activity Plan

We’ll give you a step by step activity plan of your strategy.

Every step that you take will be determined by our strategy that spans 12 months.

Know when to make the next move with a step-by-step plan of your strategy.

Never miss another special holiday or event that is significant to your audience.


Ongoing Management

We provide world-class ongoing management that will make you look good to all the people that matter so that you can get back to doing the rest of your job.

Learn How You Can (Ethically) Steal Our Ideas

The founder of Australia’s #1 social media agency reveals how you can supercharge your social media and break sales records by stealing the ideas of our creative geniuses who have created over $200 million in online revenue – (you may qualify to get this for free and it takes just 20 minutes – click to find out more).

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Let’s Boost Your Charity on Social Media

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Let´s Get Started
Let’s Boost Your Charity on Social Media
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(Ethically) Steal Our Ideas

In under 20 minutes we'll share with you our very best ideas, tailored specifically for your business. Completely free, and we have an unbeatable chocolate guarantee 🍫

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