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#1 Alcohol & Beverage Digital Marketing Agency

In the spirited world of wine marketing and alcohol digital marketing, standing out is not just an option—it’s a necessity. That’s where Eight Clients shines. We specialise in creating scroll-stopping social media strategies that captivate audiences and drive engagement in the food and beverage digital marketing sphere. It’s the perfect concoction of creativity, industry expertise, and a keen understanding of what makes the digital consumer pause mid-scroll and say ‘wow’.

We’ve expertly mixed and concocted our marketing and digital strategies that have a splash of brilliance, a twist of creativity, and a shot of success for brands in the alcohol and beverage industry. So, whether you’re a wine brand looking to uncork your potential in wine marketing, or a non-alcoholic beverage brand ready to make a splash in the beverage digital marketing scene, we’re here to make it happen.

Alcohol & Beverage Marketing Services at Eight Clients

We, at Eight Clients, mix the perfect cocktail of scroll-stopping content, brand trust building, and cultivating a loyal fan base. Our expertise in creating visually stunning and irresistible content ensures your beverage stands out in a crowded digital landscape. With a dedicated focus on building brand trust and establishing meaningful connections with your audience, we elevate your brand to cult status. Discover the transformative impact of our scroll-stopping marketing strategies, engaging your target audience to embrace and connect with your brand story fully

Alcohol & Beverage Digital Marketing Experts

We take a sip from the cup of creativity and pour it into every aspect of our alcohol and beverage digital marketing expertise. Armed with a potent blend of industry know-how and strategic insights, we have left an indelible mark on brands like Starward Whisky and Strange Love.

Our expertise shines through Scroll Stopping Content Creation, where we create visually captivating experiences that make your audience thirst for more. Building Brand Trust is our secret ingredient, as we develop organic and paid strategies that position your brand as the must-try, trustworthy option. By Growing a Loyal Community, we nurture passionate fans who become advocates, expressing their love for your brand on social media.

Marketing for Wine & Alcohol Brands

When it comes to marketing wine and alcohol brands, Eight Clients stands tall as the unrivalled experts. Just take our case study with Starward Whisky as an example. We craft tailored strategies that are finely tuned to the unique dynamics of the alcohol industry, ensuring your brand shines in a crowded market. What sets us apart is our deep understanding of the intricacies of the wine and alcohol landscape. We recognise that promoting alcoholic beverages requires a distinct approach, one that balances the allure of the product with responsible messaging. Trust Eight Clients to navigate this delicate balance and drive exceptional results for your brand. Invest in our expertise and witness the transformative power of our wine and alcohol brand marketing strategies.

Marketing for Non-Alcoholic Beverage Brands

We embrace the unique challenge of marketing non-alcoholic brands, catering to health-conscious consumers seeking refreshing alternatives. Our team understands the shifting consumer landscape and crafts tailored campaigns that resonate with the growing demand for mindful choices. Our remarkable journey with Strange Love and Midnight Mixers serves as a testament to our expertise. From Scroll Stopping Content Creation to strategic brand positioning, we bring a fresh perspective that captures the essence of your non-alcoholic brand. By highlighting the enticing flavours, innovative branding, and the health benefits of your products, we connect with consumers on a deeper level. Together we’ll navigate the intricacies of the non-alcoholic beverage market, delivering remarkable results that capture hearts and taste buds alike.

Alcohol & Beverage Digital Marketing Strategy

Scroll Stopping Strategy™

Before we get to creating content for your social media profiles, we’ll present you with a Scroll Stopping Strategy that includes your custom audience personas, scroll-stopping content pillars and custom social media campaign concepts developed for your brand. We will create your Scroll Stopping Strategy based on our first-hand Australian beverage marketing data and years of experience in content curation.

We prioritise lead generation and the creation of robust sales funnels through social media ads. Additionally, we excel at analysing and optimising retargeting campaigns to maximise your ROI. Our strategies attract new customers and foster repeat sales and loyalty. We provide clear and concise ad strategies, accompanied by comprehensive monthly reports that offer audience insights, creative recommendations, and KPI tracking tailored to your business. Whether you seek to refine your existing strategy or embark on a fresh approach, our team can develop and implement a customised paid advertising strategy that works specifically for your beverage brand.

We can manage all your major social media platforms, including WeChat, Weibo, Twitter, LinkedIn, Instagram, TikTok, YouTube, and Facebook. Our content strategy carefully considers your existing branding elements and social media personas, amplifying your online success with unique content created in line with best practice guidelines. We keep you involved every step of the way, ensuring your content meets your standards and ours.

We know that Australians spend more time on TikTok than any other social media platform, and we use this to our advantage. We create content that aligns with the latest TikTok trends and reflects your brand’s identity, ensuring you stay ahead of the competition. Our strategies are designed to increase your followers, enhance your brand exposure, and help you smash your business goals. We also offer a tailor-made TikTok ads strategy that allows you to target based on demographics, website traffic, app activity, and ad engagement. Our goal is to position your beverage brand as an industry leader on TikTok, creating scroll-stopping content that encourages likes, comments, and shares. With Eight Clients, your beverage brand will not only be seen but also remembered.

We understand the power of visually stunning content and leverage this to create scroll-stopping posts that resonate with your target audience. Our services are designed to increase your brand awareness, drive traffic to your website, and generate leads. We take into account every detail, from colour palettes to font choices, to ensure that your brand is presented consistently across all platforms. Our content could include photography, videography, graphic design, and written copy, each piece carefully crafted to resonate with your audience and help you achieve your social media goals. We also offer a unique ‘Steal Our Ideas’ session where we share our content creation ideas and strategies to supercharge your social media presence.

We know how to capture the essence of your brand and create visually stunning imagery that resonates with your target audience. We understand that exceptional photography is both a science and an art, and we leverage this understanding to create content that not only looks sensational but also performs exceptionally on social media platforms. Our process begins with a deep-dive visual strategy session where we identify your style and align it with your brand’s future aspirations. We then work closely with you on concept creation, developing creative shoot concepts that generate images that not only meet but exceed your expectations.

If your customers love your drinks (which we’re sure they will) you can count on them to engage with your socials. It’s our job is to be there when they do. (Beverage connoisseurs, after all, are particularly active on social media!)

We’ll turn your customers into advocates by listening to their needs and proactively responding to their comments and messages. Our community managers are exceptionally experienced in building strong and loyal communities in beverage brands.

Influencer outreach

In the competitive beverage industry, leveraging the power of influencers is key to reaching and engaging with your target audience. We meticulously research and identify the most relevant and authentic influencers who align with your brand values. By making the most out of influencer reach, we create authentic and engaging content that showcases your brand’s unique story and products. Through strategic collaborations and impactful storytelling, we amplify your brand’s reach, spark conversations, and generate buzz among your target audience.

Facebook and Instagram

We offer a comprehensive Facebook and Instagram marketing service that is specifically designed for the beverage industry. On Facebook, we focus on creating high-quality content that speaks to your ideal customer, driving engagement and building strong relationships with your community. We also utilise Facebook’s highly targeted advertising tools to ensure your content reaches the right audience. While on Instagram, we utilise all of the platform’s features, including Reels, IG Shop, Carousels, Stories, Live, and IGTV, to drive sales in your marketing funnel. We also build strong customer relationships through community management, engaging in real-time conversations with your customers and followers. And have we mentioned, we collaborate with influencers that suit your brand, promoting your business to their large following and garnering interest in your brand.

Where We Are

Agency Locations:

We work with clients throughout Australia. Contact us to learn more about how we can help your business grow.


Level 4/152 Elizabeth St, Melbourne VIC 3000, Australia

5 Martin Pl, Sydney NSW 2000, Australia

310 Edward St, Brisbane City QLD 4000, Australia


Level 12,/224 Bunda St, Canberra ACT 2601, Australia


152 St Georges Terrace, Perth WA 6000

Case Studies

Alcohol & Beverage Case Studies

Learn more about our Alcohol & Beverage Marketing Packages at Eight Clients

We brewed a nifty little pricing guide to give you the inside scoop on how to revamp your social media platforms. This guide is jam-packed with our tailored plans and strategies, designed exclusively for your brand. Simply drop your deets on our website, and voila! We’ll whisk it straight to your inbox. We will whip up social media scroll-stopping strategies and turn followers into your drink’s die-hard fans. So, why wait? Discover the full scoop on the incredible value we bring to your brand today. Get a taste of our Pricing Guide now!

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In under 20 minutes we'll share with you our very best ideas, tailored specifically for your business. Completely free, and we have an unbeatable chocolate guarantee 🍫

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