Become A Top-of-Mind FMCG Brand With A Scroll Stopping Strategy By Eight Clients
Is Your FMCG Brand Keeping Up With The New Economy?
2020 proved that consumer habits are ever-changing. As Australian FMCG companies emerge from the economic pandemonium, they’re being met by a ‘homebody economy’, characterised by consumers’ increased spending on household essentials as a result of the lingering stay-at-home culture.
This presents FMCG brands like yours an opportunity to put their marketing efforts into full gear and reap fruitful rewards. In this increasingly digital world, there’s no doubt that social media is the best place to start.
Here’s how we use social media to help your brand become an industry leader in the new economy.
Boost FMCG Brand Awareness and Trust
Consumers Aren’t Going to Engage with FMCG Companies They Don’t Know
In the fast-moving consumer goods (FMCG) sector, brand recognition is key. A staggering 81% of customers have stated they need to trust the brand first in order to buy from them. So, if a customer is choosing between a product from an unfamiliar FMCG company and a product they’ve seen on social media, chances are they’ll choose the latter.
By amplifying your social media presence, we can introduce your brand to your target audience long before their next shopping trip. This is particularly crucial for FMCG companies in Australia, where the market is highly competitive. Our Scroll Stopping Strategy will be tailored to position your brand as the more trustworthy, socially preferred option among FMCG companies. Simultaneously, our ad strategy will focus on enhancing brand awareness, ensuring your brand is top-of-mind for consumers.
Build Meaningful Relationships With Your FMCG Audience
64% Of Your Customers Want FMCG Brands to Connect With Them
The degree of connection your customers feel towards your FMCG brand directly impacts your sales. A significant 76% of consumers say they would buy from an FMCG brand they feel connected to over a competitor, and 57% say they are more likely to increase how much they spend with a brand when they feel connected.
On the flip side, when consumers don’t feel a connection to FMCG companies, 70% are less likely to purchase from them over a competitor.
So, how exactly do we build these connections in FMCG marketing?
Consumers say they connect with a brand when (1) they trust them, (2) share the same values, and (3) feel understood by them. We can deliver all of this and more when we manage your social media pages. We are dedicated to building strong, lasting connections through posting relevant content, speaking authentically, and genuinely listening to your customers.
In marketing FMCG companies, we’ve learned from experience that connection breeds loyalty- and loyalty breeds more than 50% of your sales. We pride ourselves on never missing an opportunity to connect with your audience, solidifying your position as a trusted FMCG brand.
Express Your FMCG Brand Identity
Stand Out From The Saturated Supermarket Shelf in Australia
We probably don’t need to tell you how cutthroat the FMCG industry is, especially for FMCG companies in Australia. As newer options emerge in the market, your product has a higher chance of being pushed to the back of the shelf. Our tried and tested content creation process is designed to counteract this exact industry trend.
To make your FMCG brand stand out, we go the extra mile. We’ll highlight your unique brand identity in every post to differentiate you from the competition. And we don’t just stay on top of the trend, we create it. We’re constantly on the pulse of social media and FMCG marketing, looking for inspiration for fresh new content ideas to help your brand stay relevant.
By curating a unique brand experience on social media, we’ll spark a collective positive association with your FMCG brand, which will eventually nudge consumers into the direction of your sales funnel.
Hospitality, Ecommerce, FMCG, Beverages and Hotels
Social Media Services
Scroll Stopping Strategy
Before we get posting, we’ll present you with a Scroll Stopping Social Media strategy that’s designed to make your brand stand out from the competition. It will include your custom audience personas, scroll stopping content pillars and 3 custom campaign concepts developed for your brand.
For FMCG clients, we study your existing customer data, understand your brand’s product roadmap and then help you develop a 12 month content playbook to rollout.
We can also analyse wholesale partners, store locations and set-up cutting-edge location based ad strategies to help you become top of mind when your customers walk to the shelves.
Social Media Management
We can manage every aspect of your social media profiles, from content scheduling to ads management. We’re proficient in social media management on all major platforms including, WeChat, Weibo, Twitter, LinkedIn, Instagram, TikTok, YouTube and Facebook.
We’ve helped a range of FMCG brands boost their sales by growing their social media alone.
First, we’ll build a social media sales funnel based on your customer’s digital journey.
Then we entice your audience to start having conversations with you. Lead generation can be performed on the platforms themselves or through your website directly.
Our creativity isn’t only limited to social media. We can conceptualise ideas for practically any medium. We’ve developed ideas for television commercials (or big Instagram as we like to call it), billboards, new menu items, business concepts and have even named businesses for clients.
If you need a creative idea for your FMCG brand that’s outside of social media, we’ll be happy to take it on.
We’ve mastered the formula for making attention-grabbing social media content for all sorts of FMCG products. We’ve studied the science behind creating content that will make consumers look for your product on the shelves.
Copywriting And Tone Of Voice
If you’ve already got a style guide and a defined tone-of-voice, we’ll help you translate it to social media and beyond. If you don’t, we’ll take you through that process.
We study your audience and brand messaging carefully to create copy that captivates and converts every time.
Your industry moves fast, and so do your customers. Which means that at any time, your social media is going to be packed with questions and complaints about your product. You’ll need a reliable team to manage your social media space and address your customer’s concerns.
Community management is the extension of your customer service into social media. We’ll regularly respond to messages and comments while maintaining the overall health of your account.
Our community managers are experienced in building loyal and vocal audiences in FMCG accounts. See exactly what we mean.
What social media platforms do you handle?
We’re experienced in handling all major platforms including, but not limited to, TikTok, WeChat, Weibo, Twitter, LinkedIn, Instagram, YouTube, and Facebook.
If your desired platform isn’t here, let us know what you have in mind!
What will you need from me to begin?
We do all the hard work for you.
But we will send you a quick questionnaire to begin the process. Once we get your answers, we’ll dive deeper into your brand to aid us in making your Scroll Stopping Social Media Strategy.
Are you able to create content (graphic design & photography) for my page?
Yes, we’d be happy to! Head onto our Content Creation page to know more.
Which social media platforms should my FMCG be on?
The platforms we recommend to you will depend on your type of product and target audience. We’ll collect insights from you and include our recommendations in your Scroll Stopping Social Media Strategy.
I’m still a bit confused. What exactly is a Scroll Stopping Strategy?
It’s a 30-50 page presentation that we’ll go through in depth in a meeting with you. It has everything your brand needs to post with confidence on social media.
What will you get in your Scroll Stopping Strategy?
- An overview of your social media sales funnel, so you can
- In-depth customer personas
- A tailor-made tone of voice guide
- Scroll Stopping Content Pillars
- 3 Custom Made Campaigns
- A 12-month activity plan
What it doesn’t include:
- Execution of the strategy. But we can help you with that afterwards 🙂
You get to keep the Scroll Stopping Strategy and do whatever you want with it (FYI: when they see how great we are, most clients want to work with us to implement their strategy)
Social Media Review
So you can see if we speak the same language, why not have Marcus Willis call you with a set of recommendations and specific takeaways tailored to you?