Scalable Performance-Driven Content Creation
User-generated content (UGC) forms the heart of our creative strategy. We’ve partnered with various brands, turning their UGC goals into reality. Our process is a blend of creativity and strategy. We start by understanding your brand, your audience, and your target. We then tap into our network of creators and influencers, each contributing their unique touch to your brand. The outcome is content that not only stands out but also resonates with your audience.
Our success, supported by data and statistics, demonstrates that our campaigns consistently enhance brand awareness and lead generation. We recognise the transformative potential of UGC, and we’re committed to helping brands leverage this potential.
Why Is UGC Important?
UGC brings authenticity to the forefront, offering real and relatable content that builds trust between your brand and its audience. It’s about real content from real people, which builds trust with your audience. But UGC isn’t just about trust. It helps grow your brand’s community and keeps them loyal.
UGC also bolsters consumer confidence, influencing audience members and converting them into buyers. It’s an innovative marketing approach that allows brands to reach their audience in a fundamentally new and effective way.
UGC isn’t just a passing trend—it’s a strong tool that can help your brand build trust, authenticity, and a strong community.
How It Works
We’ve developed a unique approach to sourcing the perfect creators for your brand. It goes beyond just finding influencers; it’s about identifying those who align with your brand’s values.
We do an in-depth analysis of your brand and those in your industry. We study the influencers they engage with, ensuring they resonate with your target audience and are based in the same country.
Leveraging the power of social media platforms like Instagram and TikTok, we tap into the pulse of the creator community. We use specific hashtags and tools, such as Instagram’s ‘Recommended Accounts’ and TikTok’s Creator Marketplace, to discover potential creators who are relevant to your brand.
Our selection process is rigorous. We have specific criteria for choosing or rejecting influencers, including their follower count, the quality of their content, their activity level, and whether their values align with your brand’s. This ensures we’re sourcing the right creators for your brand, maximising the effectiveness of your UGC strategy.
Your Own Team of World-Class Social Media Creators
Harness the power of user-generated content with a team of world-class social media creators, handpicked for your brand. We focus on aligning with your brand values, resonating with your audience, and delivering standout content. It’s about leveraging the best in UGC, tailored to your brand’s unique needs.
Native User-Generated Content
Experience the power of content that speaks the language of each social media platform. We create user-generated content that’s not just on-brand, but also native to each social platform, whether it’s Facebook, Instagram, or TikTok. It’s about delivering content that naturally integrates into each platform, amplifying your brand’s reach and resonance.
Empower Your Marketing Teams
User-Generated Content (UGC) has consistently demonstrated its effectiveness, particularly in crafting engaging experiences for our clients’ audiences. Our collaborations with brands like WhatIF Foods and Indomie Australia are testament to our ability to leverage UGC for remarkable results. We’ve successfully amplified their social media presence, with strategies that included partnerships with influencers for UGC creation. These led to significant increases in follower counts, video views, and overall engagement. Moreover, we’ve fostered a strong community around these brands from the authentic and relatable content generated by real users.
Customer-Centric Content Boosts Engagement
Understanding your audience is the key to creating content that truly connects. Our experience with brands like Indomie Australia, we’ve seen firsthand how user-generated content (UGC) can significantly boost brand awareness and engagement. In May 2023, Indomie Australia’s TikTok performance soared with a follower count increase of 3,693, reaching a total of 13,085 followers. This was largely attributed to the UGC content from our collaboration partners. The total video views reached an impressive 714,211, a substantial 466.2% increase from April. This is a testament to the power of UGC in creating a personalised, engaging experience for users.
Customers Feel More Special With Affinity
User-generated content (UGC) is a powerful tool that adds a layer of authenticity to a brand’s online presence. It’s not just about showcasing products or services; it’s about fostering a sense of community among followers. When users see content from real people – content that resonates with their experiences and aspirations – they are more likely to engage with the brand. This goes beyond likes and shares; it’s about customers creating and sharing their own content about your brand. This acts as a personal endorsement, strengthening brand affinity within their network and the wider audience. This emotional connection, this sense of being part of a brand’s story, can foster long-term loyalty and repeat business. It becomes a key element in your marketing strategy, driving increased brand awareness and loyalty, and ultimately, contributing to your brand’s growth and success.
Promotes Open Communication Between Brands and Audience
Crafting content that aligns with the interests of your specific audience establishes a genuine and personal connection. At the same time, staying updated with market shifts ensures your content remains fresh and relevant. This approach fosters open communication, cultivating a robust and loyal community around your brand. The effectiveness of this strategy is amplified when the content is strategically aligned with audience preferences and market trends. It’s this synergy that allows for a more dynamic and engaging interaction between brands and their audience, promoting a sense of community and shared values.
Redefines Influencer Marketing
The rise of online influencers has significantly redefined commercial and social relations. Influencers, with their relatability and shared values with their followers, have become a powerful force in shaping future sales practices. They can expand brand exposure through their personal social media networks, changing the trajectory of digital marketing.
Our influencer seeding strategy for Happy Tails involved reaching out to a total of 310 Instagram and TikTok influencers. 110 of them accepted the product seeding, and their posts and stories helped increase our reach, engagements, and followers. This strategy not only generated more user content but also provided social proof that made our Instagram stories a more engaging source.
This shift in commercial and social relations underscores the importance of influencers in today’s digital landscape. They are not just promoters of products; they are creators of content that resonates with their followers, shaping consumer perceptions and behaviours.
More Immersive And Interactive
The power of storytelling lies in its ability to make your message more relatable and memorable. It taps into the human instinct to connect with others through shared experiences and emotions. This connection fosters a deeper level of engagement, as your audience is not just passively receiving information, but actively participating in the narrative.
Online influencers’ use of storytelling takes on a new dimension. Influencers are not just promoting products; they’re sharing their personal experiences, insights, and stories with their followers. This personal touch adds a layer of authenticity and relatability that can significantly enhance audience engagement and influence purchasing decisions.
Talk with our UGC Agency Experts
UGC is a game changer. We’ve seen its impact first-hand and we’re excited about what it can do for your brand. Fancy a chat about how UGC can shake things up for your brand? We’re all ears. Let’s talk about your brand, your vision, and how UGC can help you get there. Curious about what we can achieve together? Have a squiz at our proposal and pricing. Let’s nab some ideas and tailor them to your brand.
Our UGC FAQs
How do you come up with content ideas?
At Eight Clients, we initiate content creation by immersing ourselves in your brand, its objectives, and its audience. This forms the foundation for our process, where we generate content ideas that are uniquely tailored to your brand. These ideas are then brought to life through various formats such as photography, videography, graphic design, and written copy. The end product is engaging content that resonates with your audience and propels your social media objectives forward. We ensure that every piece of content aligns with your brand’s vision and speaks directly to your audience, making it a crucial component of your brand’s growth.
How can you help with my social media strategy?
Crafting a successful social media strategy is a blend of art and research. We start by gaining this understanding and then develop a custom Scroll Stopping Strategy™, which includes audience personas, content pillars, and unique campaign concepts. Our social media management aligns with your unique messaging and embodies your brand. We also offer community management services to nurture and grow your online audience. Our approach is flexible and adaptable, constantly evolving based on performance analysis and industry trends. This ensures your social media strategy remains relevant and effective.
Do I have the content right to re-use the assets created through UGC?
When it comes to user-generated content (UGC), it’s crucial to understand the rights associated with the use of such content. Essentially, content usage rights are permissions to use a piece of work created by someone else, such as a photo posted on social media. Sharing UGC without explicit consent or respecting a consumer’s intellectual property rights can lead to legal issues. Therefore, it’s important to ask for usage rights from the content creator. This can be done by being clear about your purpose and how you plan to use the content you’re requesting rights for. Always remember, the rights to UGC remain with the original creator unless explicitly transferred or granted to another part.
How can I get UGC from influencers for my brand?
To get User-Generated Content (UGC) from influencers for your brand, it’s important to establish a relationship with the right influencers who align with your brand’s values and aesthetics. We start by identifying influencers who are already fans of your brand or whose style and audience match your brand persona. We reach out to them with a personalised message, explaining why we think a collaboration is mutually beneficial.
When we’ve identified potential influencers, we can send them free products or offer a paid partnership, asking them to create content featuring your products. It’s important to give them creative freedom to ensure the content is authentic and resonates with their audience.
The key is to build a genuine relationship with the influencer. This not only increases the chances of them creating content for your brand but also opens up opportunities for long-term collaborations.