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Threads Marketing:

Social media marketing is no longer a ‘nice-to-have’, but a ‘must-have’ for businesses. It’s the bridge that connects you to your audience, fostering meaningful relationships and driving social impact. Now, imagine amplifying that connection with ‘meta threads’, the new app from Instagram. Curious about the Threads app? It’s specifically designed for real-time text updates and public conversations, offering a unique way to engage with your audience.

Eight Clients is your trusted social media marketing agency in Australia. We’re not just about managing your social media; we’re about creating scroll-stopping strategies. As we navigate the evolving digital landscape together, we leverage platforms like Threads to help brands and businesses make every interaction count, driving growth and supporting your cause.

Unveiling Threads by Meta

The Next Generation Social Media Platform

Threads by Meta is a new addition to the social media landscape, designed to foster real-time conversations and meaningful connections. Unlike Instagram and Twitter, Threads is a standalone app built for sharing text updates and joining public conversations. It offers a unique space for real-time updates and public conversations, with posts that can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length.

What sets Threads apart is its commitment to interoperability. It’s designed to be compatible with open, interoperable social networks, planning to support the ActivityPub protocol. This makes Threads interoperable with other apps that also support this protocol, such as Mastodon and WordPress.

Threads is not just another social media platform. It’s a tool designed to foster meaningful connections and conversations, offering a new, separate space for real-time updates and public conversations.

How Businesses Use Threads Marketing for Successful Community Engagement

The relevance of Threads Marketing is rapidly growing. This fresh platform offers organisations an innovative way to connect with their communities. Its intuitive design and close integration with Instagram provide a more personal experience, marking it as a significant tool in their marketing strategies.

Active participation in relevant discussions, sharing valuable insights, and effectively engaging with specific communities are all made possible through Threads. This active engagement helps establish the organisation’s presence and cultivates a supportive environment around their cause.

Beyond just reaching a large audience, Threads plays a crucial role in building brand awareness, driving social impact, and maximising campaign reach. Brands and businesses can leverage this platform to post about relevant cultural moments and share stories about their work, creating a genuine connection with their audience and inspiring support.

Empowering Brands with Threads Marketing

Threads emerge as a powerful tool. It’s not just about broadcasting messages; it’s about fostering dialogue and creating a two-way communication channel that brings organisations closer to their community.

Threads offer unique features targeted for deeper engagement. Its focus on text-based posts allows for comprehensive updates, while its video-sharing capabilities let organisations visually share their impact. These features, combined with user controls for mentions and replies, create a perfect environment for meaningful interactions.

But the real power of Threads lies in its community-building potential. It’s a platform that encourages participation, turning community members into active contributors. With Threads, brands aren’t just reaching out to their audience; they’re building a community, one thread at a time.

Cracking the Code

How to Go Viral on Threads

Businesses can amplify their impact on Threads by focusing on engagement and visibility. Interaction is key – respond to posts, build connections, and foster a community. Creating compelling content is another key strategy. The more value you provide, the more likely your followers are to share your content with their own networks, helping you reach a wider audience. Threads algorithm favours interaction, so create content that encourages engagement.

Encourage user-generated content. It’s a powerful tool to build community on Threads. Let your followers share their stories related to your cause. It boosts engagement and strengthens their connection to your organisation. Encourage your followers to share their own stories and experiences related to your cause. This not only increases engagement but also makes your followers feel more connected to your organisation.

Going viral on Threads is not about luck. It’s about understanding the platform and using it strategically. With the right approach, nonprofits can leverage Threads to increase visibility, build community, and drive social impact.

Threads vs Twitter

A Comparative Analysis

As businesses seek to maximise their reach and impact, the choice of platform becomes a critical decision. The recent introduction of Threads by Meta and the long-standing influence of Twitter present two compelling, yet distinct, avenues for engagement. We aim to shed light on the unique strengths of each platform and help you make an informed choice that aligns with an organisation’s specific needs and goals.


  • Threads allows posts up to 500 characters long, providing more space for detailed updates.
  • It supports video uploads of up to 5 minutes, offering more flexibility for content creators.
  • Threads is designed for real-time updates and public conversations, fostering a sense of community.
  • It is integrated with Instagram, allowing users to carry over their Instagram verification and username.
  • Threads is planning to be compatible with ActivityPub, making it interoperable with other apps that support the protocol.


  • Twitter has a character limit of 280 for unverified users, which may limit the depth of content.
  • It allows video uploads of only up to 2 minutes and 20 seconds.
  • Twitter has in-app messaging, a feature currently not available on Threads.
  • It is a well-established platform with a diverse user base, making it a good choice for reaching a wide audience.

The decision to choose between Threads and Twitter is not a one-size-fits-all solution, but rather a strategic choice that depends on the specific objectives and requirements of a business. Threads, with its capacity for more detailed updates and extended video content, may be the ideal platform for organisations seeking to share comprehensive narratives about their work.

On the other hand, Twitter, with its established user base and in-app messaging feature, may serve businesses that have already cultivated a significant following on the platform and wish to capitalise on direct communication channels. The integration of Threads with Instagram is an additional factor to consider, particularly for organisations that have already built a robust Instagram presence.

The selection between Threads and Twitter should be a strategic decision that aligns with the organisation’s overarching social media strategy and the preferences of their target audience.

Speak with Eight Clients

Threads by Meta is reshaping the social media landscape, offering a unique platform for real-time updates and public conversations. For businesses, this presents an opportunity to engage with their audience meaningfully and positively.

At Eight Clients, we specialise in leveraging the potential of emerging platforms like Threads. Our expertise lies in understanding and aligning these platforms with your organisation’s goals to craft a unique scroll-stopping strategy.

Our commitment lies in aiding you to amplify your reach and influence on Threads. Our services are customised to your requirements, ensuring your organisation’s message is not only heard but resonates with your audience. When you’re ready to dive into the world of Threads, contact us today!

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We work with clients throughout Australia. Contact us to learn more about how we can help your business grow.

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