Community Management Solutions
Is Poor Customer Service Costing You Sales? We Can Help!
Eight Clients offers community management solutions and tools for businesses across Australia. We help our clients to develop positive communities and lucrative networks. Our aim is to carefully manage your social media channels, creating an environment that users and followers will be sure to love.
What Is Community Management?
Community management solutions are how your business engages with customers online. Whether you need to contact users through inbound comments, answering questions online on social media platforms, or actively reach out to potential clients, we have the solutions you need.
While traditional marketing focuses on increasing the number of customers, community management solutions nurture the relationship with the customer. The goal is to generate engagement that leads to purchase and help prospects understand why you’re the best company to help them.
The Impact of Community Management Solutions
At its core, social media is all about generating engagement. Community management keeps the momentum that you’ve built with your business and your brand. Effective community management solutions also protect your business from the reputational damage of offensive comments.
The Role of a Social Media Community Manager
A community manager builds, maintains and moderates your brand’s social media communities. Their daily tasks usually include replying to comments and questions, hiding inappropriate or offensive comments, reporting on the most engaging content, and helping content creators with ideas and suggestions.
Do You Need Social Media Community Management?
Social media community management is essential to your online customer service. It’s all about nurturing, growing and moderating the fans, followers and commenters on your branded socials. Usually, a community manager, or community management solutions team, spend their day replying to comments and concerns, escalating problems to the right people, encouraging engagement and reporting back to the other teams.
Build Positive Online Communities
At their core, social community management solutions are all about generating engagement and keeping the momentum that you’ve built with your business and your brand. Whilst traditional marketing focuses on increasing the number of customers, those relationships need to be precisely managed.
Develop Genuine Relationships
There is simply no point in spending huge amounts of time, money and energy in getting new leads, when they can disappear overnight because they didn’t feel connected to your brand or business.
The new reality is that consumers have so many different options, in any market – whether it’s traditional retail, eCommerce, finance or fitness. This means it’s the Customer Experience and relationship-driven aspect of a company that will keep consumers loyal.
Our community management solutions are specifically designed with customer retention in mind. We care about building positive online communities that bolster your brand and enrich your revenue.
Online Community Management Plans
Eight Clients can provide you with a highly tailored social community management plan. It’s the strategy to achieve the level of customer connection required for success, in today’s hyper-competitive online business environments.
Our plans take into account your market, customers, and what they love about doing business with you and your brand. From start to finish, we will work with you so you understand our community management solutions and how they can best help your business.
We can reduce the number of complaints, minimise the time it takes to resolve complaints, or even eliminate certain types of complaints completely. Useful if you want to blow competitors out of the water!
Answer Questions & Avoid Complaints
Do you need a strategy that takes care of customer response and customer complaints, whilst increasing engagement across your social channels simultaneously?
Do you want us to reply directly to each person who likes, comments or even subscribes to your channels? We can make it happen.
Eight Clients creates community management solutions that are customised to the needs of your business.
Social Media that’s Right for Your Business
Do you want us to spend more time understanding the mindset of your customers and crafting longer-form responses to their questions?
The more information you can gain from your customers, the better you can meet their needs. This ethos is embedded in our community management services.
Or maybe you’d like us to spend time focusing on only the social channels that work best for your audience? LinkedIn might be a way better fit than Facebook, for example.
And even if you don’t know, we will happily offer our advice and expertise about the best data and strategies to use in order to find out.
Get Positive Comments, Ratings & Reviews
So, what are community management solutions and what does a successful strategy look like? And, how do we deliver this at Eight Clients?
Simply put, our Community Managers will act as the Face Behind Your Brand. We’re great at creating exciting and engaging conversations – turning casual followers into paying customers.
Bad review? No problem. Need to give customers instructions on how to use your product or find your business? We’re your talking GPS and instruction manual.
Whatever your business does, we understand how to speak to your customers in their own language, and through monitoring your social pages, we work to ensure that no comment, review or complaint slips through the gaps.
Attract Followers and Drive Growth
What does this look like in practice, then? First of all, we work closely with you to understand your goals.
We want to know what your dream outcome is going to be from community management solutions.
Community management solutions mean: Less customer churn, so you can make more money. Fewer complaints, so you can spend more time improving the product. A pristine online image, so your customers to grow your brand for you via word of mouth.
We can help you achieve all of these. Just as importantly, we work together to define how to *measure* these outcomes, so that you can justify the ROI of the services you’re spending money on.
A Two-Tiered Approach to Community Management
So now we’ve defined what success looks like for you and how you’re going to measure it, what next?
Broadly speaking, Eight Clients delivers two types of Social Community Management services:
1. Inbound Community Management
2. Outbound Community Management
Whether you’d like one or both simply depends on how extensive and ambitious your Community Management goals are going to be.
Inbound Community Management looks at managing all comments, likes and posts your brand receives from customers and engaged parties online. These might be customer support or sales inquiries.
Outbound Community Management reaches out to potential new customers, and engage with them in order to build their sense of relationship with a brand
Doing more of the second means we can build a reliable, generative system for identifying and targeting potential new clients which means further growth for your business.
Facebook Community Management Tools
Is your business trying to generate revenue via Facebook? If so, our community management services are essential to your success. We can put you ahead of the competition and create a marketplace that drives traffic and increases engagement.
We do this with a range of techniques that are specific to Facebook. We’ve spent years developing a suite of services specific to the platform. Our aim is to create thriving communities and increase engagement.
We want your customer to be able to come together to post positive experiences of your products and services and share tips, tricks and content. It’s hard to put a price on this kind of online community. But we see our Facebook Community Management Tools generating real revenue for our clients, every single day.
Fewer Clients Means Greater Results
Because we choose to work with such a small and select number of clients, you can always trust that your social media is receiving our full attention. We care about quality and creating content that delivers tangible results. This is particularly true of our community management services because we’re able to take the time to build close customer relationships.
A Passion For Community Management Solutions
Social media community management is a hugely important part of your brand as it focuses on maintaining the readership you have built up over the life of your company. Online ratings and user reviews have never been more important. In fact, they’re one of the most trustworthy and influential resources for online shoppers.
If you’re unsure of where to start or simply want to reduce your workload whilst improving your results online, we can help build you a brand and an online reputation you’re proud of, that guarantees results.
Are you ready to get started? Just contact Eight Clients today to begin a conversation about the future of your business.
Searching for Australia’s best community management services? Book a consultation today.