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10 Reasons why your business should be on social media

10 Reasons why your business should be on social media

Why bother with social media anyway? If your business is already earning a stable income, why go through the trouble of learning how to advertise on Facebook or grow a following on Instagram? Trust us when we say that social media can help your business grow in ways...

How to create a social media report in 5 easy steps

How to create a social media report in 5 easy steps

So you’ve done your social media strategy and executed it perfectly. Congratulations! Now comes the reporting stage. If you’re self-employed, doing social media for your own business, reports are an excellent way to track your progress. If you work in an agency, your...

7 practical tips for hiring a content creator

7 practical tips for hiring a content creator

By the time you finish reading this sentence, the 8-second human attention span has probably already dwindled down by a few microseconds. This means that digital marketers have to constantly compete for attention on social media.  The reality is - If you want to...

A Day in the Life of a Community Manager

A Day in the Life of a Community Manager

One of the questions I get asked often is, “What does a community manager actually do?” A community manager does more than responding to comments all day on social media platforms. They act as the bridge between your brand and your audience. They are the specialists...

How to get the most out of your new social media agency

How to get the most out of your new social media agency

When you decide on the right social media agency, it’s important to get the most out of the engagement. Here are some guidelines which may help you after engaging a social media agency. Be clear about your goals and expectations  As the kingpin of marketing Zig...

5 Questions to ask your next social media agency

5 Questions to ask your next social media agency

If you're on the hunt for a new social media agency, here are some helpful questions to help you choose the right agency to partner with. Who will be working on my account? Ever been sold into an agency only to find that the intern is the one doing all of the work on...

What is pent up demand and how can you leverage it?

What is pent up demand and how can you leverage it?

Unless you’re an economist, or an extremely exciting dinner guest, pent up demand probably isn’t in your day-to-day vocab. Let’s take a quick look at what it is and how businesses can plan for and leverage it to recover from the COVID downturn. PENT UP DEMAND: A...

Facebook paid online events, Instagram QR codes and more

Facebook paid online events, Instagram QR codes and more

Instagram rolls out pinned comments to everyoneInstagram has announced that they are rolling out pinned comments to all users, where they can now pin up to three comments to the top of the comments section on their posts.Instagram rolls out pinned comments to...

Here’s what happens when you age yourself on LinkedIn

Here’s what happens when you age yourself on LinkedIn

"Gravity and wrinkles are fine with me. They're a small price to pay for the new wisdom inside my head and my heart.” So, does LinkedIn agree with Drew Barrymore? Using the latest technology in free aging iPhone apps (thanks FaceApp), I got a glimpse into my future....

Should My Brand Post About a Social Cause?

Should My Brand Post About a Social Cause?

When the Black Lives Matter movement exploded across social media, many brands were caught off-guard. It’s a great case study, and a moment to reset and relearn how to interact with causes as a brand. Many brands (and white people) threw up a black square in...

Snapchat brand profiles, Reddit Image Galleries and more

Snapchat brand profiles, Reddit Image Galleries and more

Check out the weekly buzz on our favourite social media platforms, including new features and what's trending!Snapchat launches brand profilesSnapchat is launching brand profiles - a permanent landing page for companies on the platform to house their branded video...