What is pent up demand and how can you leverage it?

What is pent up demand and how can you leverage it?

Unless you’re an economist, or an extremely exciting dinner guest, pent up demand probably isn’t in your day-to-day vocab. Let’s take a quick look at what it is and how businesses can plan for and leverage it to recover from the COVID downturn.Pent up demand: a...

Facebook paid online events, Instagram QR codes and more

Facebook paid online events, Instagram QR codes and more

Instagram rolls out pinned comments to everyoneInstagram has announced that they are rolling out pinned comments to all users, where they can now pin up to three comments to the top of the comments section on their posts.Instagram rolls out pinned comments to...

Here’s what happens when you age yourself on LinkedIn

Here’s what happens when you age yourself on LinkedIn

"Gravity and wrinkles are fine with me. They're a small price to pay for the new wisdom inside my head and my heart.” So, does LinkedIn agree with Drew Barrymore? Using the latest technology in free aging iPhone apps (thanks FaceApp), I got a glimpse into my future....

Should My Brand Post About a Social Cause?

Should My Brand Post About a Social Cause?

When the Black Lives Matter movement exploded across social media, many brands were caught off-guard. It’s a great case study, and a moment to reset and relearn how to interact with causes as a brand. Many brands (and white people) threw up a black square in...

Snapchat brand profiles, Reddit Image Galleries and more

Snapchat brand profiles, Reddit Image Galleries and more

Check out the weekly buzz on our favourite social media platforms, including new features and what's trending!Snapchat launches brand profilesSnapchat is launching brand profiles - a permanent landing page for companies on the platform to house their branded video...

Facebook changes its algorithm, TikTok for Business and more

Facebook changes its algorithm, TikTok for Business and more

Facebook changes its algorithm to prioritise original reportingFacebook changes its algorithm to prioritise original reportingTo prioritise original reporting and transparent authorship, Facebook is changing its News Feed algorithm again, based on feedback received in...

Case Study: Dodo Australia

Case Study: Dodo Australia

Who is Dodo?Dodo is our favourite Australian internet service provider and also one of our great clients. In addition to broadband internet and NBN plans, Dodo also offers great deals on mobile plans, home phone plans, electricity & gas.What is the objective?Drive...

Fail better? Get F****d

Fail better? Get F****d

A little while ago, in the midst of a particularly difficult project, a friend sent me an essay based on Samuel Beckett’s oft repeated quote. Of creativity Beckett said, “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.” It’s a beautiful...

The Power of Embarrassment

The Power of Embarrassment

When was the last time you were embarrassed? I’m talking red-faced, stammering embarrassed.  There was a time there when we millennials all called ourselves Liz Lemon because of our propensity for awkwardness, but we still insulate ourselves from the kind of...