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Chances are you’ve already witnessed the wonders the internet could do for your hospitality business. With the ease of online bookings, access to reviews, and efficient customer service, there’s no reason not to set up shop online.  And if you’re a savvy,...

Why bother with social media anyway? If your business is already earning a stable income, why go through the trouble of learning how to advertise on Facebook or grow a following on Instagram? Trust us when we say that social media can help your business grow in ways...

WHAT'S NEW IN SOCIAL APPLE’S LATEST SOFTWARE UPDATE LET’S YOU GHOST FACEBOOK & TBH I’M IN Image: The Mac Observer Apple has launched its latest software update – iOS 14.5 – and it will change how your news feed looks. The latest update gives you the power to turn...

So you’ve done your social media strategy and executed it perfectly. Congratulations! Now comes the reporting stage. If you’re self-employed, doing social media for your own business, reports are an excellent way to track your progress. If you work in an agency, your...

By the time you finish reading this sentence, the 8-second human attention span has probably already dwindled down by a few microseconds. This means that digital marketers have to constantly compete for attention on social media.  The reality is - If you want to...

One of the questions I get asked often is, “What does a community manager actually do?” A community manager does more than responding to comments all day on social media platforms. They act as the bridge between your brand and your audience. They are the specialists...

When you decide on the right social media agency, it’s important to get the most out of the engagement. Here are some guidelines which may help you after engaging a social media agency. Be clear about your goals and expectations  As the kingpin of marketing Zig...

If you're on the hunt for a new social media agency, here are some helpful questions to help you choose the right agency to partner with. Who will be working on my account? Ever been sold into an agency only to find that the intern is the one doing all of the work on...

Unless you’re an economist, or an extremely exciting dinner guest, pent up demand probably isn’t in your day-to-day vocab. Let’s take a quick look at what it is and how businesses can plan for and leverage it to recover from the COVID downturn. PENT UP DEMAND: A...

Instagram rolls out pinned comments to everyoneInstagram has announced that they are rolling out pinned comments to all users, where they can now pin up to three comments to the top of the comments section on their posts.Instagram rolls out pinned comments to...

Twitter rolls out reply-limiting feature globallyInitially introduced as part of a test to Twitter users in May, the platform is now rolling out its reply-limiting feature globally as part of its efforts to give people more control over their conversations. After...

Instagram Reels launches globallyInstagram is officially launching Reels: a new way to create and discover short, entertaining videos on Instagram.Similar to TikTok, Reels lets users record and edit 15-second multi-clip videos with audio, effects, music and new...

"Gravity and wrinkles are fine with me. They're a small price to pay for the new wisdom inside my head and my heart.” So, does LinkedIn agree with Drew Barrymore? Using the latest technology in free aging iPhone apps (thanks FaceApp), I got a glimpse into my future....

You can now go Live on Facebook from Messenger RoomsFacebook has rolled out a new way to broadcast live to Facebook from Messenger Rooms.According to Facebook, people are turning to Facebook Live more than ever to stay connected, with live broadcasts from Pages...

When the Black Lives Matter movement exploded across social media, many brands were caught off-guard. It’s a great case study, and a moment to reset and relearn how to interact with causes as a brand. Many brands (and white people) threw up a black square in...

Last week Marcus was searching for the perfect gift for a new dog daddy and ended up on the Tiffany & Co website. After asking a question about engraving, he found himself interacting with an agent directly in iMessage.  He was surprised at how smooth the...

Facebook tests new Pages design without "Like" countFacebook is testing a new design for Facebook Pages which come without the "Like" count and "Like" button. The test is being conducted with a group of public figures, including actors, authors, bands and creators, as...

Check out the weekly buzz on our favourite social media platforms, including new features and what's trending!Snapchat launches brand profilesSnapchat is launching brand profiles - a permanent landing page for companies on the platform to house their branded video...