These days, it seems that the words ‘innovative’ and ‘dynamic’ are legally required to appear on the homepage before a business website can go live. Everybody is speaking the language of innovation. Every business wants to ‘harness the power of creativity’. But here’s...

When we started writing this it was going to be called The Good, the Bad and the Ugly of Covid-19. But you’ve been through enough so it’s now just the good. While this is a look at how brands and personalities are using social media in kind or funny ways, we also want...

There’s no way around it, we’re probably heading for a recession. And while there is genuine cause to remain positive, we also need to remain realistic. Here are our top tips to market your way through a recession.  What's the best form of marketing to invest in...

Notes: Communicate Honestly - this is what the media and stakeholders want to hear. Think about your staff and stakeholders when making announcements and decisions. Collaborate and coordinate together not only to your stakeholders but also to our local governments....

We know hospitality businesses are having a tough time right now. We're shouting lunch for local hospitality businesses on Wednesday, 18th March at our Melbourne office so we can get together and brainstorm ways to cope with this situation. We think we can all work...

Need to work from home? No worries! We do this all the time at Eight Clients (we actually have no official office hours). Here are some tips from the team on how to stay productive and motivated while working from home. Get a plant to talk to Need to vent about Google...

Check out the weekly buzz on our favourite social media platforms, including new features and what's trending! 4 New Social Updates Facebook & Google are banning ads for face masks As part of an effort to prevent the use of its platform to exploit people's...

We spoke with a senior communications specialist at Michelson Alexander and worked internally to come up with a game plan for COVID-19 for hospitality businesses. As you have noticed, trade is now declining. This is expected to continue. The good news: International...

Well, first up, in Australia, it’s ‘organisation’, not organization.  Small signals, even like spelling let us know that you’re not a part of our circle. We buy from brands that “get us”. We don’t want to go too far from the tribe and we don’t automatically trust...

The problem Indomie HQ noticed a gap in their Australian consumer base. Around the world, the noodle giant’s products are equally popular with folks who live in cities and those who live in rural areas. Not so in Australia, where the key demographic is concentrated in...

Check out the weekly buzz on our favourite social media platforms, including new features and what's trending! 4 New Social Updates LinkedIn tests Stories format LinkedIn has announced that they are testing the Stories format internally. While the platform focuses on...

Check out the weekly buzz on our favourite social media platforms, including new features and what's trending! 4 New Social Updates Facebook launches Creator Studio mobile app Facebook has launched a new Creator Studio mobile app. Just like its desktop version,...

Check out the weekly buzz on our favourite social media platforms, including new features and what's trending! 4 New Social Updates Instagram tests reverse-chronological 'Latest Posts' feature Not a fan of Instagram's algorithm? Well, there's good news because...

Check out the weekly buzz on our favourite social media platforms, including new features and what's trending! 4 New Social Updates Instagram is helping you clean up your follower list...

Check out the weekly buzz on our favourite social media platforms, including new features and what's trending! 4 New Social Updates Google's chatbot can chat about almost anything Most chatbots are specialised and are only great for handling specific topics as they...

The best social media agency is the one that fits with your business and personality. With that in mind, here’s why we think you shouldn’t hire Eight Clients. We don’t offer immediate results Social media is both complex and very simple. It takes clarity, honesty and...

2020 has started as a tough one. So we’ve decided to compile a small list of social media used for good (and feel-good) purposes. Celeste for PM Celeste Barber has fast become a national treasure. You’ve probably heard about her fundraising campaign that earnt $51M on...

Check out the weekly buzz on our favourite social media platforms, including new features and what's trending! 4 New Social Updates Pinterest's new AR feature lets you try on makeup before buying A feature in the making for the past few months, Pinterest's "Try On"...