INDOMIE

We’ve been achieving record results for awareness and engagements across Indomie Australia’s Facebook and Instagram year on year. We’re looking towards exciting opportunities across new channels in 2021 and beyond. We’ve achieved an average engagement rate of 4.7% from over 100K monthly engagements for the last quarter.

Regular content shoots create reactive, engaging content that covers recipes, topical events and Indomie’s extensive product range. Mi Goreng Lasagne? We’ve created provocative recipes that are conversational and inspire. The result? Viral content that achieves record results.

We’ve grown and nurtured a highly engaged community of Indomie fanatics with carefully tailored community management. Our tone of voice is friendly, witty and inspires collaboration and creation. It’s at the very heart of our communications which leads to regular UGC from fans.

Regular competitions and giveaways help us retain and grow our audience organically. We reward those who have followed with a chance to win and offer new fans a reason to stick around.

Christmas in July x Mi Goreng. Elevate your Christmas in July feast with our Turkey Mi Goreng salad. 

Reactive content helps us tap into trends and remain relevant through key cultural dates.

There’s no better way to warm up this winter than with a bowl of your favourite noodle soup 🍲

Load up your supermarket trolley! 🛒 Our 5-packs are on Every Day Low Price at Coles. 

Highlighting range and offers at key retailers.

Our love language this winter: Chicken Curry Indomie ❄️🥣

Designing graphics to create indo-memes which break up the product shots in the feed and help us tap into trending, reactive themes.

This is how we roll. Our Mi Goreng Rice Paper rolls couldn’t be simpler (or tastier!) 😋

We provide our community with regular recipes, including full ingredients and method, to encourage participation and purchase.