#1 Hotel Digital Marketing Agency
We’re The Secret Weapon Of IHG, Sofitel And Next Story Group. Get More People Staying At Your Hotel With A Scroll Stopping Strategy By Eight Clients.
Hotel Marketing Services at Eight Clients
Get More Heads In Beds
Get Gorgeous Scroll Stopping Content™ That Sells
With most hotel bookings done online, your customer is presented with a plethora of options to choose from. So, how do you stand out from that crowd?
Booking sites only showrooms, while social media sells experiences. We’ll bring the dream hotel experience to life through irresistible, FOMO-inducing content, so we can show your customers what they can best get out of their stay. Growing an online community will help you drive more direct room nights.
We’re a team of hotel marketing experts who knows what it takes to get your target audience to click “Book Now”. If you decide to work with us, we’ll present you with a Scroll Stopping Social Strategy designed to position you as the must-try choice so you can get more customers through the door.
Get Free Advertising
Leverage User Generated Content
Your social media reviews matter just as much as your TripAdvisor or Google reviews.
If the hotel experience you provide is Instagram-worthy, you can bet that your guests will take the liberty to share their experience with their followers. When people go out of their way to promote your business on social media, their following, however small, will automatically have a strong positive association with your brand so much so that 88% of people have the highest level of trust in a brand when a friend or family member recommended it.
We leverage this kind of marketing by incorporating a handful of User Generated Content in your monthly strategy and employing tried and tested influencer marketing strategies to increase brand trust within your audience.
Elevate Your Customer’s Experience
Grow Your Loyal Customer Base
In the hotel industry, the significance of social media management extends beyond the physical confines of the property, playing a pivotal role in shaping the overall guest experience. By deftly navigating the digital landscape, hotels can forge meaningful connections, cultivate a vibrant online presence, and deliver personalised interactions that leave a lasting impression, ensuring that each guest’s journey transcends the boundaries of brick and mortar.
We offer end-to-end social media marketing services that will guide your customer throughout their entire buying journey. Our community management services will make sure your customers are in good hands. We’ll attend to their inquiries and comments before their stay, and engage with them after it so you can build long-lasting relationships with them. Get ready to see some more familiar faces, because a bunch of loyal customers will come your way.
Get More People Staying At Your Hotel With A Scroll Stopping Strategy By Eight Clients.
We’re here to help hotels like yours drive more direct room nights through attention-worthy social media content that helps the bottom line. Our strategies have been proven to increase your hotel’s leisure marketing occupancy rate.
Our strategies have mastered the art of boosting your hotel’s leisure marketing occupancy rate. We don’t rely on luck or wishful thinking; we’ve put our methods to the test, consistently delivering outstanding results. By crafting scroll stopping social media content that captivates your target audience, we create an irresistible allure around your hotel. Through strategic storytelling, stunning visuals, and a dash of FOMO-inducing magic, we’ll have potential guests lining up to experience your hotel firsthand. Our track record speaks for itself, as we’ve helped numerous hotels like yours witness a surge in bookings. From creating scroll-stopping posts to engaging with your audience at every touchpoint, our proven strategies have a single mission: to transform your hotel into the go-to destination that people can’t resist. Get ready to welcome a wave of eager guests, as we take your leisure marketing occupancy rate to exhilarating new heights.
Hotel Digital Marketing Strategy
Scroll Stopping Strategy™ For Your Hotel
We’ll present you with a Scroll Stopping Strategy that’s designed to win over travellers and hotel-seekers. Your Scroll Stopping Strategy™ will include your custom audience personas, scroll stopping content pillars and 3 custom campaign concepts developed for your property. We’ll also map out 12 months of key dates to make sure your hotel never misses an opportunity.
With the help of the marketing data we’ve collected throughout the years on hotels, we can guarantee that we’ll deliver effective solutions to your business needs.
We can handle every aspect of your hotel’s social media profiles, from content creation to ads management. We’ll build a strategy based on our deep understanding of hotel marketing and insights from your business’ data.
We’re proficient in social media management on all major platforms including WeChat, Weibo, Twitter, LinkedIn, Instagram, TikTok, YouTube and Facebook.
First, we’ll build a social media sales funnel based on your customer’s digital journey. Then we’ll create an organic and paid strategy to entice them to start having conversations with you.
We’ve developed lead-generation strategies that have drastically increased bookings and reservations for our hotel clients. We can perform lead generation on the platforms themselves or through your website directly. Our ads can help you drive more direct room nights.
If you need creative advertising beyond social media, look no further.
We’ve developed ideas for television commercials (or big Instagram as we like to call it), billboards, new menu items, and business concepts and have even named businesses for clients. If you need an idea for absolutely anything, don’t hesitate to hit us up. We can help hotels specifically with enticing leisure offers. Perhaps we can partner your hotel with another client of ours or help you establish a new business partnership to develop an exciting offer for the leisure market.
The content we create for hotels is designed to sell your customers on an experience, not a room.
We’re experienced in managing and art directing on-site shoots for hotel clients, as well as curating user-generated content. We’ll create eye-catching, irresistible content that’ll make your hotel look like an adult’s Disneyland.
If you’ve already got a style guide and a defined tone-of-voice, we’ll help you translate it to social media and beyond. If you don’t, we’ll take you through that process.
We’ll study your business, dine with you, and immerse ourselves in your services, so we can write copy that authentically reflects who you are and how you want to make your customers feel.
Hotel customers expect timely responses and trustworthy information, and today they’re more likely to message you on social media than to ring up your landline. In your industry, customer service is everything, so community management is a must.
Our community management team will assist your customers at any stage of their purchase journey. By attentively responding to messages and comments, we can increase your engagement with customers and directly impact your booking rate.
Hotel Influencer Stays
If your strategy calls for it, we can help you identify, connect with and organise key influencers to stay at your property and document their stay. We can then repurpose their content and help you attract more customers. Influencers have been a great source of awareness for hotels. However, we don’t just get them to post and stop there, we work with them to help drive key offers, talk about offers specific to your hotel and then leverage their content in our ads.
Where We Are
Hotel Marketing Agency Locations:
We work with clients throughout Australia. Contact us to learn more about how we can help your business grow.
5 Martin Pl, Sydney NSW 2000, Australia
Level 12,/224 Bunda St, Canberra ACT 2601, Australia
152 St Georges Terrace, Perth WA 6000
Learn More About Our Hotel Marketing Packages at Eight Clients
Are you looking for a hotel marketing package that will boost your bookings, increase your revenue, and make your guests happy? Look no further than Eight Clients, Australia’s leading hotel marketing agency. We offer a range of packages to suit your needs and budget. Whether you want to improve your social media presence, reputation management, or content marketing, we have you covered.
Plus, you’ll get access to our expert team of hotel marketers, who will work with you to create a customised strategy that works for your property. Don’t miss this opportunity to take your hotel to the next level with Eight Clients.
Other Industries We Work With:
Hotel Marketing FAQ:
Do you take the photos for my venue?
Yes, absolutely. We’ll help design a shot list, and content strategy and then arrange for our photographer to come into your venue.
Why should I care about community management for my hotel business?
Your audience expects you to be available to answer their questions and concerns within 24 hours. If you don’t, you could lose their booking. Or, worse, miss their complaint and lose the opportunity to rectify it before they go on complaining to their followers and friends.
Great community management can also reduce pressure on your bookings and customer service team. We can help integrate your bookings system with your socials so that your customers can book for themselves without needing to pick up the phone.
How can social media increase my hotel’s bookings?
Have you ever noticed yourself looking at another hotel’s social media and thinking, “Damn, that place looks fun!” Well, your customers do that, too. Social media is one of the first places people go to get inspiration and recommendations for function venues. Your hotel’s marketing strategy should include intelligent use of social.
Book a Steal Our Ideas session today to see if we can take your hotel’s social to the next level.
I’m still a bit confused. What exactly is a Scroll Stopping Strategy?
It’s a 30-50 page presentation that we’ll go through in depth in a meeting with you. It has everything your brand needs to post with confidence on social media.
What will you get in your Scroll Stopping Strategy?
- An overview of your social media sales funnel, so you can
- In-depth customer personas
- A tailor-made tone of voice guide
- Scroll Stopping Content Pillars
- 3 Custom Made Campaigns
- A 12-month activity plan
What it doesn’t include:
- Execution of the strategy. But we can help you with that afterwards 🙂
You get to keep the Scroll Stopping Strategy and do whatever you want with it (FYI: when they see how great we are, most clients want to work with us to implement their strategy)
Is Your Hotel Ready For Social Media Success?
Absolutely! Social media is an essential tool for hotel success in today’s digital age. To ensure your hotel is ready for social media success, consider the following key factors: First, establish a strong online presence across platforms like Facebook, Instagram, and Twitter. Engage with your audience by regularly posting captivating content, showcasing your unique offerings, and promptly responding to queries. Encourage guests to share their experiences and reviews, amplifying positive word-of-mouth. Implement an effective social media marketing strategy, including targeted ads and collaborations with influencers. By leveraging social media, your hotel can attract more guests, enhance its brand reputation, and ultimately boost revenue.
Why do Hotels need digital marketing?
Digital marketing is essential for hotels in today’s competitive landscape. It allows you to reach a broader audience, increase brand visibility, and drive direct bookings. With effective digital marketing strategies, you can precisely target your desired customer segments, maximizing your marketing budget and generating a higher return on investment. Digital marketing can also help hotels to differentiate themselves from their competitors, showcase their unique features and services, and build loyalty and trust with their guests.
Can I get some marketing ideas for my Hotel?
Join our F-R-E-E Steal Our Ideas call, where we’ll share our strategies to supercharge your social media and shatter sales records. Gain insights from our experienced data geniuses who have overseen $200 million in online revenue, enabling you to achieve better results. We’ll provide a scroll stopping strategy tailored to your business, and goals, and even analyse your latest Instagram post. Choosing the right agency is crucial, so talk to us first to ensure your brand’s success.
As a bonus, receive our $450-valued Ultimate Social Media Checklist as a reference. We guarantee value or get chocolates for your time on the call. Contact us now.
What are the best marketing channels for Hotels & Resorts?
Leveraging social media platforms like Facebook, Instagram, and Twitter allows you to engage with potential guests, showcase your unique offerings, and run targeted ad campaigns. Collaborating with influential travel bloggers and partnering with online travel agencies (OTAs) can expand your reach even further. Additionally, content marketing through blogs and articles, and strategic partnerships can generate valuable leads. By employing a multi-channel approach, you maximise your visibility, connect with your target audience, and ultimately increase bookings for your hotel or resort.
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