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What is a Social Media Strategy? and Do You Need a Social Media Manager?


Everything you need to know about Social Media Management and if you might need a Social Media Manager

In today’s business landscape, having a strong social media presence is essential for success. However, managing multiple social media accounts can be time-consuming, especially for small businesses. Social media management for small businesses helps these companies to effectively connect with their audience and grow their brand online. But what exactly is social media management, and what does a social media manager do? In this article, we’ll explore the world of social media marketing management, from defining the practice to discussing whether celebrities manage their own social media accounts. So, whether you’re a small business owner looking to up your social media game or just curious in general, read on to find out.

What is social media management and why do I need a social media strategy?

Social media management involves the creation, curation, and scheduling of content across various social media platforms to engage and interact with target audiences. On the other hand, a social media strategy is a planned approach to how a business or organisation wishes to grow and develop its presence on social media platforms.

With the increasing use of social media in the world today, having a solid social media strategy is more important than ever before. It helps to ensure that you are not just posting random content, but instead, creating scroll-stopping content that reaches and resonates with your target audience. A good social media campaign can help scale your business by increasing brand awareness, generating more leads, building brand loyalty, and ultimately driving more sales. By having a clear and well-defined content strategy, you can create and publish the right type of content on the right platforms, ultimately leading to a more significant ROI.

What does a social media manager do?

Picture this: You’ve got a big ol’ house party planned, and you need someone to manage the guest list, keep everyone entertained, and make sure everything runs smoothly. That’s basically what a social media manager does, but instead of a house party, it’s a social media platform, and instead of guests, it’s your followers and fans.

A social media manager is the party planner extraordinaire of the digital world. They’re responsible for everything from creating and scheduling posts to interacting with followers and analysing data. They’re like the DJ, the bartender, and the host all rolled into one.

They spend their days crafting witty captions, designing eye-catching graphics, and coming up with creative campaigns to promote their brand. They’re always on the lookout for the latest social media trends and algorithms, and they’re not afraid to try new things (like that one time they tried to make TikTok dances happen on LinkedIn).

But being a social media manager isn’t all fun and games. They deal with the aftermath of a social media blunder (like that one time they accidentally posted a picture of their lunch on the company account).

All in all, a social media manager is a jack-of-all-trades who can handle anything the digital world throws their way. They’re the life of the virtual party, the social media maven, and the online host with the most. So next time you’re scrolling through your favourite social media platform, take a moment to appreciate the hard work and creativity of the social media manager who made it all happen.

Do celebrities manage their own social media accounts?

Knowing all that, do celebrities manage their own social media accounts, or do they outsource the job to someone else? The right answer is… it depends. While some A-listers take pride in curating their online personas, others prefer to delegate the task to a team of social media experts who can help them stay on top of their Insta game while they sip margaritas on some exotic beach.

Let’s face it, managing a social media account is no walk in the park. It takes a lot of time, effort, and creativity to come up with the perfect caption or hashtag that will get people talking. And when you’re a busy celebrity with a hectic schedule, there are simply not enough hours in the day to stay on top of it all.

Of course, there are those celebrities who relish the chance to show off their social media savvy. They’ll spend hours crafting a tweet and editing their Reels or photos until it’s perfect. These social media rockstars know how to leverage their online presence to build their brand and keep their fans engaged.

But for every celebrity who manages their own social media account, countless others wouldn’t know a retweet from a hashtag if their life depended on it. And you know what? That’s okay! Just because you’re not a social media guru doesn’t mean you can’t have a killer online presence.

But the real question here lies, does your business also need a social media manager like all the A-list celebs? What does it take to be the next trending topic that everybody clicks on and likes?

What are the steps in building a successful social media strategy?

If you’re tired of feeling like a social media wallflower while your competitors are the life of the digital party, these seven steps can help you build a successful social media strategy, you’ll be the belle of the online ball in no time. So grab a cat meme, put on your favourite PJs, and let’s get started!

Step 1: Define Your Marketing Goals

Before you start building a successful social media strategy, you need to know your objectives. Are you looking to boost your brand awareness, generate leads, or simply show off your cat’s impressive collection of hats? Whatever your objective may be, make sure you define it clearly so you know what you’re aiming for.

Step 2: Identify Your Audience

Next, you need to know who you’re targeting. Who is your ideal customer? What are their interests, preferences, and pet peeves? Are they cat people or dog people? Knowing your audience will help you create content that resonates with them and builds a strong relationship.

Step 3: Choose Your Platforms

Not all social media platforms are created equal. Each platform has its unique features, audience, and vibe, so you’ll need to choose the platforms that align with your objectives and target audience. Whether it’s Facebook, Instagram, TikTok, or Twitter, know what you’re getting into and how to use it to your advantage.

Step 4: Create Killer Content

The content you create is the heart and soul of your social media strategy. It needs to be eye-catching, entertaining, informative, and relevant to your audience. From cat videos to product demonstrations like how to cook your favourite noodles, make sure it’s something that will make your followers want to hit that “like” button.

Step 5: Engage, Engage, Engage!

Social media is all about engagement. You need to be actively responding to comments, direct messages, and feedback. This is when community management plays a vital role to help build a strong relationship with your audience and increase their loyalty to your brand. So don’t be afraid to get chatty and make some online friends!

Step 6: Measure Your Success

You can’t improve what you don’t measure. That’s why it’s important to regularly track your performance and see what’s working and what’s not. Whether it’s through analytics, surveys, or good old-fashioned gut instinct, make sure you’re keeping an eye on your progress and adjusting your strategy accordingly.

Step 7: Stay on Top of the Trends

Finally, social media is a constantly evolving beast, and you need to be ready to adapt to the latest trends and changes. Whether it’s the newest meme, the latest algorithm update, or the sudden resurgence of bell-bottom jeans, make sure you’re on top of what’s happening and ready to jump on board.

Ready to level up your social media game?

So there you have it, folks. Whether you’re a social media newbie or a seasoned pro, managing your social media presence is no easy feat. That’s why it’s important to consider hiring a social media expert who truly loves what they do and can bring the creativity and passion needed to make your brand stand out. Here at Eight Clients, we’re fussy about who we work with – just like a cat who only accepts the finest bluefin tuna.

When you’re ready to take your social media game to the next level, we’d be more than happy to welcome you as one of our eight lucky clients. Who knows, we may even throw in a cat meme or two. Let’s get started in building your tailored scroll-stopping social media strategy today!


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