Next Story Group
Driving Brand Awareness and Lead Generation
Next Story Group is a trailblazing modern hotelier managing the renowned Next Hotels & Resorts and the Kafnu Urban Village, they cater to a new breed of creative and young individuals.
What sets them apart is their belief in a quality life over a luxurious lifestyle, often the primary focus for other hoteliers.
Next Story Group approached us wanting to:
- Reach the target audience in each property’s cities.
- Increase brand awareness: offerings, style, and vision.
- Generate leads.
- Grow a quality social following and nurture an engaged community.
1. Brand Awareness Campaign + Engagement Campaign
For Next Story Group, we implemented a comprehensive brand awareness campaign coupled with an engaging strategy to capture the attention of their target audience. We leveraged various marketing channels, including social media platforms and online content, to establish a strong brand presence. The campaign focused on showcasing the unique aspects of Next Hotels & Resorts and Kafnu Urban Village, highlighting their millennial appeal and sustainable features. Engaging content, such as visually captivating images and videos, was created to resonate with the target demographic. Additionally, we ensured we actively engaged with their audience by encouraging user-generated content and leveraging influencers to amplify brand reach. Combining brand awareness and engagement campaigns, we aimed to create a lasting impression and foster a sense of connection and loyalty to their innovative hospitality offerings.
2. Traffic / Lead Generation Campaign
We implemented a targeted strategy to drive traffic and generate leads, including various digital marketing tactics. We optimised their website and landing pages to ensure high visibility in search engine results, using relevant keywords and compelling meta descriptions. We also developed informative and engaging content to attract and educate the target audience. Additionally, we utilised social media platforms and online advertising to reach potential customers and capture their interest. By providing valuable information and showcasing the unique experiences offered by Next Hotels & Resorts and Kafnu Urban Village, we aimed to generate quality leads and direct traffic to their online channels.
3. Paid Ads
We strategically utilised paid advertising to amplify their brand’s visibility and reach a wider audience. They invested in targeted online advertising campaigns, such as pay-per-click (PPC) and display ads, to increase exposure and drive traffic to their website and booking platforms. We carefully selected relevant keywords and demographics to ensure their ads were shown to the right audience at the right time. We also used retargeting techniques to re-engage with users who had previously shown interest in their offerings. By leveraging paid ads, we aimed to maximise their online presence, increase website traffic, and ultimately generate conversions and bookings.
The Results:
- The Instagram organic campaign Impressions increased by 222%
- Profile Clicks increased by 7.8% with a total of 180 clicks
- The Organic Instagram Follow Growth increased by 5.5%
- Net Follower Growth increased by 11.6%
- Followers Lost decreased by 26.5%
- Significant Facebook Follower Growth by 7%
- A steady increase in Facebook organic reach at 12%
- Over 183 link click, resulting in a click through rate of 0365% decreasing the cost per click to $4.36
