Social Media Content
Anybody can snap a picture. But creating exceptional and, more importantly, the right images for your socials is an art and a science.
We start with a visual strategy to make sure that we’re talking to the right audience in the right way. We talk objectives, aspirations and aesthetics. This ties in neatly with your overall social media strategy, but digs in deeper on the specific look and feel of your feeds.
Then we work with you on concept creation for your shoot. This is where it gets really fun. We’re a nimble team that thrives on a challenging brief. Taking into account your social media content strategy, the objectives of the final product, and your budget, we come up with creative shoot concepts that generate images that do everything you need them to. And then some.
Come shoot time, we work with a roster of experienced and resourceful photographers. Often we’ve been chatting with them doing the concept stage. Working with the photographer, we find locations, style and project manage the shoot.
Our photographers get great images every time. They take our briefs and push them further than we thought possible. It’s kind of scary how often we bring them something that we secretly think might be impossible to pull off only to have them say “What, like it’s hard?”
The second most important part of the process, the first being strategy, is amplifying the content in a targeted and intelligent way. Getting great content is only half the battle. These days, it takes a well-honed organic and paid posting schedule to make sure that your content beats the algorithm and actually gets in front of your audience.
See also: Animations and Videography
Fewer Clients. More Results.
We have learned to be fussy about who we create a social campaign for. Social media needs creative content, and you can’t be creative about something you don’t love. Eight Clients is founded on the principle of, fewer clients, more results. We work with less than 2% of the companies that request work from us.
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