SOCIAL MEDIA FOR YOUR HOSPITALITY BUSINESS
Get more people through the door with an Eight Clients Scroll Stopping Social Media Strategy for your hospitality business
We’ve worked with hospitality groups such as Rice Paper Scissors, Gradi, EZARD, Accor, Tian38 & many more.
BOUNCE BACK STRONGER THAN EVER BEFORE WITH A SCROLL STOPPING STRATEGY™
You can’t talk about hospitality businesses these days without talking about the impact the pandemic had on them. We’re sure you remember that not too long ago the news was plagued with headlines of restaurants closing, hotels laying off staff, and airlines cancelling flights. Businesses that survived are steadily recovering, however, the long term consequences of the recession are yet to be fully realised.
So, how exactly do you stay afloat in this new economy?
You’re on this page, which means you’re on the right track. We’re here to help hospitality businesses like yours bounce back through affordable and data-driven social media strategies and campaigns.
Here’s how we use social media to help your business become recession-proof.
GREAT BUSINESSES DESERVE GREAT SOCIAL MEDIA MARKETING
Our hospitality clients come to us with all sorts of social media concerns. We often hear “Our business vision isn’t translating into social”, “We aren’t seeing tangible results from our profiles” and “We don’t know if our social media is converting.”
Wherever you are on your business journey, we can meet you there. We can help you scale your business by creating a Scroll Stopping Strategy that aligns with your brand and excites your audience.
Why choose Eight Clients for your VENUE?
Our agency started as a specialist social media marketing agency for Melbourne hospitality businesses. We’ve expanded into several other industries but our true expertise lies in addressing the specific needs of venues through social media.
We’ve helped develop new product offerings, consulted on business strategy, built cult followings, and steered venues through crises. We can do all of this and more for your venue.
Why choose Eight Clients for your hospitality business?
1: DRIVE MORE CUSTOMERS THROUGH THE DOOR
GET DATA-DRIVEN SCROLL STOPPING CONTENT
Nowadays, only a complete daredevil will set foot in your venue without researching about it online. People are becoming more intentional about their hospitality choices. They research extensively about your menu offerings or whether or not your hotel has a pool.
So if your social profiles don’t catch their attention, consider yourself out of the choice.
We’ll boost your visibility online by posting eye-catching, irresistible content, that not only engages your audience but positions you as the must-try choice. You’ll get a Scroll Stopping Social Media Content Strategy that’s tailored to get more customers through the door.
2: GET FREE ADVERTISING
LEVERAGE ELECTRONIC WORD OF MOUTH (EWOM)
The hospitality industry is built on word-of-mouth marketing. And we believe that we optimise this type of marketing best on social media.
Your social media reviews matter just as much as your TripAdvisor or Yelp reviews. When people go out of their way to promote your business on social media, their following, however small, will automatically have a strong positive association with your brand. So much so that 88% of people have the highest level of trust in a venue when a friend or family member recommended it.
We leverage this kind of marketing by incorporating a handful of User Generated Content in your monthly strategy and employing tried and tested influencer marketing strategies to increase awareness within your audience.
3: GROW YOUR LOYAL CUSTOMER BASE
ELEVATE YOUR CUSTOMER’S EXPERIENCE
When describing the hospitality industry, fast is an understatement.
After supervising all these moving parts, you still have to ensure that your customer gets the best experience before and after you serve them. Your customer’s experience isn’t limited to your product and service, it also includes the factors that surround it such as customer service and brand interaction.
We offer end-to-end social media marketing services that will guide your customer throughout their buying journey. We create ad strategies to accommodate your customer prior to and after their hospitality experience and attend to their inquiries and comments through community management.
Once your customer is happy with the overall experience, they’ll be well on their way to becoming a loyal customer. And everyone knows that the hospitality industry is built on loyal customers.
SCROLL STOPPING STRATEGY
We’ll present you with a SCROLL STOPPING STRATEGY™ that’s designed to get more customers through your door. With the help of the marketing data we’ve collected throughout the years on Melbourne hospitality venues, we’ll deliver tailor-made creative solutions to your business needs. It will include your custom audience personas, scroll stopping content pillars and 3 custom campaign concepts developed for your venue.
CONTENT CREATION
We’ve mastered the formula for making “Instagram-worthy” and attention-grabbing social media content for hospitality businesses just like yours. We’ll personalise your content strategy to your brand so it can stand out from the competition.
Anyone can take a pretty picture, but building a strong visual style that speaks to your audience is an art and science. We’ll show you what we mean.
SOCIAL MEDIA MANAGEMENT
We can handle every aspect of your venue’s social media profiles, from content creation to ads management. We’ll build a strategy based on our deep understanding of hospitality marketing and insights from your data. Read more about our approach here.
COPYWRITING AND TOV
Social media moves fast, but the hospitality environment moves faster. We keep up by writing quippy bite-sized copy that’s as delectable as your dishes.
If you’ve already got a style guide and a defined tone-of-voice, we’ll help you translate it to social media and beyond. If you don’t, we’ll take you through that process.
Your diners need a delicate balance of information and tease. You can’t give them the sausage without the sizzle nor can you give them the sizzle without the sausage.
BOOK MORE COVERS
First, we’ll build a social media sales funnel based on your customer’s digital journey. This can be for function enquiries, birthday events or general covers. We can utilise your existing database to help grow recurring revenue.
COMMUNITY MANAGEMENT
Customers in your industry expect timely responses and trustworthy information, and nowadays they’re more likely to message you on social media than to ring up your landline. Community management is the extension of your customer service into social media. We’ll regularly respond to messages and comments while maintaining the overall health of your account.
FAQS
DO YOU TAKE THE PHOTOS FOR MY VENUE?
WHY SHOULD I CARE ABOUT COMMUNITY MANAGEMENT FOR MY HOSPITALITY BUSINESS?
Great community management can also reduce pressure on your bookings and customer service team. We can help integrate your bookings system with your socials so that your customers can book for themselves without needing to pick up the phone.
When it comes to Australian hospitality marketing, social advertising is about finding new audiences and enticing them to become customers. Alternatively, organic social media for hospitality is about keeping your followers engaged and turning your one-off customers into repeat customers. It’s linked, but different.
WHY SHOULD I CARE ABOUT COMMUNITY MANAGEMENT FOR MY HOSPITALITY BUSINESS?
Great community management can also reduce pressure on your bookings and customer service team. We can help integrate your bookings system with your socials so that your customers can book for themselves without needing to pick up the phone.
