For hospitality in Melbourne, your PFT is usually 5-8 times per week. We will calculate this for your own venue.
An important element of your campaign will be our organic outreach. This involves us performing manual engagement (commenting, liking and messaging) with your key suppliers, groups, bloggers and media accounts for all social media platforms. Our analytics and monitoring tools will also inform us when key accounts interact with you to ensure that we never miss an opportunity to create a meaningful connection.
For Rice Paper Sister, we use #useyourhands. Our research performed with researchers at the University of Melbourne has given us many powerful insights, one of with is the importance of user-generated content (UGC).
Harnessing, encouraging and monitoring social mentions will allow us to foster an environment where customers want to create content for your venue.
Yes, the Eight Clients team of animators, graphic designers, photographers and videographers create all content for our clients. Producing stunning social media content will be crucial in order to capture an organic social reach. This content must also be distributed in a highly strategic manner. We work with you to decode the most engaging content types for your audience, i.e. For one of our clients, food shots earn 22% higher engagement when posted on Monday evenings between 5:45PM and 5:50PM. We'll use our custom built social media monitoring systems to determine if this will be the same for your brand.
For hospitality, the best time to post is Tuesday at 6:18PM. For your venue and unique audience, this may be different. Our monitoring tools will help us calculate this for you.
Yes. All of our Melbourne hospitality packages include regular posts on @MelbourneToDo - our owned channel.
We will advise on the drinks and dishes to shoot for your venue. The Eight Clients in-house content team will develop the ideal aesthetic for your venue. These assets will be used across all of your platforms and for your website, digital marketing activities and also for your social media content calendar.
We can adjust your budget to be dynamically adjusted based on campaign results and objectives. For example, to generate more function leads.
We can connect you with food bloggers in Melbourne to help you launch a new menu or drinks list.
Platforms will be determined during your strategy and set-up stage. Your target audience will be not just using “Facebook” but instead particular features on Facebook. We don’t just recommend platforms, but specific features. For example, a closed Facebook Group and IGTV may be best for your audience and brand. PS - if you’re in hospitality and using Twitter in Australia, you’re probably wasting your time.