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Have you ever wondered what would happen if your brand stopped posting on social media? 🤔
Everything should have a purpose to leave an impact on the people we want to leave an impact on. Good social media is educational or entertaining and the best social media is both. So, if you are edutaining your customers and then suddenly you stop posting what would...
Here’s why you should be more like an Olympic gymnast
Fun fact: Olympic gymnasts have many different coaches for different things related to all aspects of their performances including strength, movement, costume, music, and choreography and they all aid in securing wins for their countries. To be a world-class athlete,...
Here’s why I don’t work with real estate agents. 💁🏻♂️
And why I don’t work with them We wholeheartedly believe that to come up with amazing ideas for social media (or for anything really), you should love what you do. To create engaging scroll-stopping content, you have to be passionate about what you’re working on and...
Does my organization need local social media content?
Ever wonder why big brands who have presences in various countries have different social media accounts for different countries? Have you ever thought it’d be more convenient if there was just one global account for those big brands? Well, it’s not quite that simple....
Why Doing Good is the Ultimate Marketing Strategy: How Your Hotel Can Make a Difference and Stand Out in the Crowd
Here’s how your hotel can market itself by doing good Customers today have higher expectations for brands and businesses. Many expect brands to be positive contributors to the community and be accountable for the decisions they make. When a hotel uses disposable...
You Are Special: How to Use Target Audience Marketing to Your Advantage
Has anyone ever told you that you’re special? Because you are. We all are. You have your own experiences, preferences, and social media feed, and these can be completely different from the person beside you. When we are targeting people inside our target audience -...
Why TV Dinners Outsell Frozen Meals: The Magic of Marketing Imagery
Would you prefer a frozen meal or a TV dinner? Well, actually, they’re the exact same thing. But I bet you’d pick a TV dinner over a frozen meal anyday. Being able to imagine that you’d use a certain product during a specific time in a specific place does wonders in...
Why Your CEO Should Hate Your Social Media
Your CEO should hate your social media Why? Well, think about it. There’s an 83% chance that your CEO is male, 71% chance they’re aged between 45-64. And, this may be a shot in the dark, but they’re probably named John. According to research, the biggest users of...
The Poolboy Effect: How Targeting the Right Audience Can Make or Break Your Business
Have you been dealing with difficult clients who don’t see the value in your work? This is probably because you’re marketing to the wrong people. Why do we buy the things we do? Because we see the value in them. This is where the poolboy effect comes in. There are...
Why Do Ikea Hotdogs Cost $1?
When you walk out of IKEA, you see a big sign that says ‘$1 hotdogs’. Its super low price makes us think: why on earth would Ikea sell hot dogs for a dollar? One of the reasons that Ikea might do this is because of something called “recency bias”. It’s when the thing...
