A pony can help you sell life insurance–how? Well, life insurance is the most boring thing I can imagine marketing. Why would someone want to pay money for something you’ll never get to touch, never get to use and will never see?
So, let me tell you about Temptation Bundling—pairing an indulgence that gives you immediate pleasure with something else that provides delayed rewards or is boring like life insurance.
An example of temptation bundling is you only get to listen to your favourite audiobook, while on the Stairmaster.
Or you get this delicious raspberry lolly pop, after your injection.
OR that behind this door, is the most majestic pony you’ve ever seen, her name is Buttercup and she’s wearing a cowboy hat and that RIGHT NOW she wants to take you on a ride. But you can only have a ride on Buttercup, right after you buy this life insurance.
And that’s how a pony can help you sell life insurance.