Standing out in the market is getting harder and harder with countless competitors out there. In America alone, there are already 1.3 million lawyers. But among these general, run of the mill lawyers, the one that you can’t get a meeting with is the in-demand Dog Attorney. He specialises in custody battles for dogs and he’s expensive and good at what he does because he’s never lost a case. So if you want to get your goldendoodle back from your ex, he’s your guy.
Why does this matter? Because it makes you consider what kind of business you want to be. It’s all the more important to differentiate yourself from your competitors and one of the ways to do that is to niche down on your target market.