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What is Twitter Marketing and How Can It Benefit You?
What is Twitter / X Marketing and how can it benefit you? Navigating the digital landscape of 2023, the role of a Twitter / X marketing agency has never been more crucial. With Twitter / X's user base in Australia swelling to an impressive 5.25 million early...
Instagram Marketing: What Is It And How Can it Help You?
Instagram Marketing: What Is It and How It Can Help Your Brand? Instagram Marketing: a term you've likely come across if you've been hunting for an Instagram marketing agency. But what does it mean? Simply, Instagram marketing is using Instagram's platform to...
What is a Scroll Stopping Strategy? Your Guide to a Social Media Strategy
What is a Scroll Stopping Strategy or Thumb Stopping Content? In a digital landscape filled with endless scrolling, standing out is essential. That's where the concept of a scroll-stopping strategy and thumb-stopping content comes into play. We will explore how...
What is Facebook Marketing & Is it for your Business?
What is Facebook Marketing & Is it for your Business? Facebook Marketing is a powerful tool for businesses to reach their target audience and achieve their marketing goals. As one of the largest social media platforms worldwide, Facebook boasts over...
Understanding Community Management for a Brand
What is Community Management for Your Brand? Community management on social media is not just an optional add-on for brands; it can make or break a brand’s success in the digital landscape. A well-executed community management strategy is crucial because it directly...
Patagonia’s “Don’t buy this jacket” campaign is a stroke of genius. ✨
Why would Patagonia tell someone not to buy their jacket? In the lead-up to Christmas, the brand led a poster and PR campaign that told consumers to not buy their jackets. The message was intended to encourage people to consider the effect of consumerism on the...
When life gets ruff, call the dog attorney! 🐶💼
Standing out in the market is getting harder and harder with countless competitors out there. In America alone, there are already 1.3 million lawyers. But among these general, run of the mill lawyers, the one that you can’t get a meeting with is the in-demand Dog...
Quick, rainbow your logo!
It’s Mardi Gras season! This means that a bunch of brands woke up this morning and decided that their values are now in line with the pride community. Many brands will go ahead and change their logos to a rainbow version made in Canva for 31 days and others are...
Are you genuinely committed to a social cause or just virtue signalling?
The Australian Open had a grand slam event for pride. This should be a Pride Win but it ended up being a Pride Fail because they had the Pride flag upside down. Now, the intentions were there, and it’s great they had this event in the first place, and to give the AO...
Life insurance may not be thrilling, but a pony sure is!
A pony can help you sell life insurance–how? Well, life insurance is the most boring thing I can imagine marketing. Why would someone want to pay money for something you’ll never get to touch, never get to use and will never see? So, let me tell you about Temptation...
