Unveiling the Power of Social Media Consultants for Digital Success
Ever wondered how much of a difference social media consultants can make for a brand’s digital success? Backed by statistics, brands that use the power of social media through expert guidance, like influencer marketing, see impressive results. For instance, Instagram has emerged as the top platform offering the highest ROI to influencer marketers. Moreover, a significant 56% of marketers are now using TikTok for influencer marketing, making it the most sought-after channel.
With the digital realm becoming increasingly competitive, isn’t it worth considering how these experts can elevate your brand’s online strategy? The numbers speak for themselves: social media consultants are not just about enhancing brand visibility, they’re about driving real, measurable results.
Understanding Social Media Consultancy: What It Entails
What exactly drives the success behind social media consultancy? At its core, it’s far more than just posting content. Social media consultancy thrives on strategic planning tailored to a brand’s unique goals and audience. It’s about understanding who you’re speaking to, creating content that resonates, and measuring its impact. Analytics play a crucial role in helping brands adjust their strategies based on real-world data. It’s a field that demands continuous learning, given the ever-evolving nature of social media. Ethical practices, crisis management, community engagement, and adaptability are also integral components.
But aren’t there misconceptions about this field? Absolutely. Some believe it’s as simple as regular posting, expecting immediate results. However, building a robust online presence is a marathon, not a sprint. Every brand is unique, requiring tailored strategies. And while the digital landscape might seem youth-centric, it’s essential to remember that people of all ages are active online. Lastly, while posting might seem straightforward, the strategic depth required for genuine impact is where true expertise comes into play.
What Does a Social Media Consultant Do?
The secret behind businesses that consistently produce captivating content often lies in their strategic approach to social media. According to Sprout Social, 70% of small businesses incorporate social media into their marketing strategies. With social media consultants, these businesses witness a remarkable 60% surge in engagement on platforms like Instagram and Twitter. Beyond content creation, these consultants excel in analytics, ensuring that every piece of content aligns perfectly with the brand’s voice and resonates with its audience.
We see the value of these consultants even clearer when we consider insights from Social Media Examiner’s 2023 report. A significant 92% of marketers emphasise the critical role of social media in their operations. But how do they achieve this success? It’s the consultants’ dedication to staying updated with industry trends and their expertise in analytics. This combination ensures that the 80% of businesses that enjoy increased site traffic truly maximise their digital potential.
The Importance of Social Media Consulting Services for Businesses
Social media keeps changing, doesn’t it? New features pop up, and the way things work can shift overnight. So, how do businesses keep up? Naturally, some brands will find it tough and quite challenging. It’s not just about keeping up with the changing social trends to juggling the demands of multiple platforms but also about posting content; not including the need to understand where your target audience spends their time online and tailoring your strategy accordingly.
But it’s not all doom and gloom. While the digital realm poses its challenges, it also offers immense opportunities. Remember the days when businesses questioned the ROI of social media? Today, with the right strategy, the benefits are clear. However, developing that perfect strategy requires an understanding of the nuances of each major social platform. So, with all these rapid changes and challenges, isn’t it time to consider how a social media consultant might steer your brand towards digital success?
Should You Hire a Social Media Consultant?
If you find yourself strapped for time, not achieving the results you desire, or feeling out of touch with the latest social media trends, it’s a signal to consider expert assistance. Maintaining a robust online presence isn’t just about posting content; it’s about strategy, expertise, and consistent branding. The complexities of social media algorithms, the need for a consistent brand voice, and the importance of timely engagement make a compelling case for hiring a specialist. Engaging with an expert not only elevates your brand’s presence but ensures you navigate the digital landscape with confidence and clarity. Let us do the worrying for you.
On the flip side, there’s a common concern: the cost. Is hiring a social media consultant or agency worth the investment? While there’s an undeniable cost associated with hiring professionals, the value they bring in terms of expertise, tools, and strategy can be invaluable. Think about it: isn’t it worth investing in a specialist who can potentially amplify your brand’s voice, engage with your audience effectively, and navigate the ever-evolving digital landscape? With tailored solutions to fit varying budgets, our pricing proposal ensures you get the best value for your investment, making expert guidance more accessible than you might think.
Why Is Social Media Consulting Important?
Have you ever wondered how some brands manage to stand out even with competition? Now, cast your mind back to Super Bowl XLVII. Remember when the stadium lights went out? Oreo seized this moment with a clever tweet: “Power out? No problem. You can still dunk in the dark.” This tweet not only went viral but also epitomised the essence of real-time marketing. Then there’s Buffer, which demonstrated that sometimes, less is more. By reducing their Facebook posts, they managed to triple their weekly engagement. Bumble redefined TikTok advertising, opting for authentic TikToks over traditional ads, leading to a fivefold increase in app installs. And the collaboration between Make-A-Wish Foundation and Disney? Their “Share Your Ears” campaign resonated with hearts worldwide, resulting in a whopping 330% surge in social media reach. These impactful campaigns remind us of the power of community and charitable initiatives.
When businesses tap into the expertise of social media consultants, they’re not just investing in short-term gains; they’re setting the foundation for long-term success. Think about it: with platforms evolving and algorithms changing, isn’t it crucial to have someone who’s always in the loop? Expert guidance can lead to significant increases in engagement, reach, and conversions. It’s not just about being present on social media; it’s about being effective, strategic, and impactful. And while there’s an initial investment, the long-term benefits in terms of brand growth, audience loyalty, and ROI are undeniable. So, with the digital landscape becoming more competitive, isn’t it worth considering how expert guidance can set your brand apart?
Case Studies
Hospitality, Ecommerce, FMCG, Beverages and Hotels
Elevate Your Strategy with Eight and Feel The Difference
Scroll Stopping Strategy
Before we get posting, we’ll present you with a Scroll Stopping Social Media strategy that’s designed to make your brand stand out from the competition. It will include your custom audience personas, scroll stopping content pillars and 3 custom campaign concepts developed for your brand.
For our clients, we study your existing customer data, understand your brand’s product roadmap and then help you develop a 12 month content playbook to rollout.
We can also analyse wholesale partners, store locations and set-up cutting-edge location based ad strategies to help you become top of mind when your customers walk to the shelves.
Social Media Management
We can manage every aspect of your social media profiles, from content scheduling to ads management. We’re proficient in social media management on all major platforms including, WeChat, Weibo, Twitter, LinkedIn, Instagram, TikTok, YouTube and Facebook.
We’ve helped a range of brands boost their sales by growing their social media alone.
Lead Generation
First, we’ll build a social media sales funnel based on your customer’s digital journey.
Then we entice your audience to start having conversations with you. Lead generation can be performed on the platforms themselves or through your website directly.
Creative Agency
Our creativity isn’t only limited to social media. We can conceptualise ideas for practically any medium. We’ve developed ideas for television commercials (or big Instagram as we like to call it), billboards, new menu items, business concepts and have even named businesses for clients.
If you need a creative idea for your brand that’s outside of social media, we’ll be happy to take it on.
Content Creation
We’ve mastered the formula for making attention-grabbing social media content for all sorts of products and brands. We’ve studied the science behind creating content that will make consumers look for your product on the shelves.
Copywriting And Tone Of Voice
If you’ve already got a style guide and a defined tone-of-voice, we’ll help you translate it to social media and beyond. If you don’t, we’ll take you through that process.
We study your audience and brand messaging carefully to create copy that captivates and converts every time.
Community Management
Your industry moves fast, and so do your customers. Which means that at any time, your social media is going to be packed with questions and complaints about your product. You’ll need a reliable team to manage your social media space and address your customer’s concerns.
Community management is the extension of your customer service into social media. We’ll regularly respond to messages and comments while maintaining the overall health of your account.
Our community managers are experienced in building loyal and vocal audiences for your brand.
