Eight Clients homepage

The Poolboy Effect: How Targeting the Right Audience Can Make or Break Your Business

Table of Contents

Have you been dealing with difficult clients who don’t see the value in your work? This is probably because you’re marketing to the wrong people. Why do we buy the things we do? Because we see the value in them.

This is where the poolboy effect comes in. There are only two types of people in the world: those who have a pool boy and those who don’t. The former acknowledges the value that poolboys give, from testing the waters, scooping up the leaves, and much more, thus these customers are much more likely to buy a poolboy’s services. So as a poolboy, who would you then market your services to? Those who have a pool boy or those who don’t?

The simple rule of the poolboy effect is that those who agree that poolboys are valuable are much more likely to hire one. So spend your time wisely and market your services to the right people.

This can be applied to many categories as well. People who get their dogs groomed are likely to get them groomed again, people who buy gluten-free ice cream are likely to buy them again – you probably get where I’m heading with this.

The point is, in a world where there are only two types of people, spend more time marketing to poolboy people why your pool boy services are superior. Your job is not to convince them that hiring a poolboy is important, instead show them how great you are at being a poolboy.

Our Services

Scroll Stopping Strategy™

Paid Advertising

Social Media Management

TikTok

Creative Services

Community Management

(Ethically) Steal Our Ideas

In under 20 minutes we’ll share with you our very best ideas, tailored specifically for your business. Completely free, and we have an unbeatable chocolate guarantee 🍫

Name(Required)
This field is for validation purposes and should be left unchanged.

Learn How You Can (Ethically) Steal Our Ideas

The founder of Australia’s #1 social media agency reveals how you can supercharge your social media and break sales records by stealing the ideas of our creative geniuses who have created over $200 million in online revenue – (you may qualify to get this for free and it takes just 20 minutes – click to find out more).

Let´s Get Started
Name(Required)
This field is for validation purposes and should be left unchanged.

Do You Want To Steal All Our Best Ideas?

(Ethically) Steal Our Ideas

In under 20 minutes we'll share with you our very best ideas, tailored specifically for your business. Completely free, and we have an unbeatable chocolate guarantee 🍫

Name(Required)
This field is for validation purposes and should be left unchanged.