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The Importance of Consistent Branding on TikTok
The Importance of Consistent Branding on TikTok Trends come and go at lightning speed, but one thing that should remain consistent regardless of your creative and platform should be your company’s branding. With over one billion active users, TikTok offers a vast...
By targeting everyone, you target no one
Ever noticed how those small community Facebook pages you follow are absolutely killing it with engagement, while some of Australia’s biggest companies are struggling to get a like or a comment? It’s wild, right? How can a tiny page with a fraction of the followers...
Unwrap the Magic Without the Waste
Alright, so Tiffany & Co and Apple didn’t exactly invent luxury packaging, but they’ve completely nailed it. Those unboxing experiences? Pure magic! You feel like you’re unwrapping a treasure chest, layer by layer of luxury! Fancy box, silky ribbon, a cotton...
Why Creative is King in Social Media Marketing
Ideal posting times? Best ad placements? Clever captions? Sure, they all have their place. But none of these things matter compared to the #1 contributing factor: your CREATIVE. If your creative isn’t stopping your audience from scrolling, none of the other things...
Sperm Pills and Instagram’s Personalisation Magic
Ever had one of those moments where someone asks you about something “everyone” is seeing online, and you have absolutely no clue what they’re talking about? Welcome to my world! Recently, a client asked me if I’d seen all those sperm pills that have been all over...
The Power of TikTok Marketing for Australian Brands
The Power of TikTok Marketing for Australian Brands Staying ahead of the curve is essential for brands aiming to connect with their audience. One platform that has emerged as a powerhouse in recent years is TikTok. Known for its short, engaging videos, TikTok has...
Creating Scroll-Stopping Content: Strategies for TikTok Marketing Success
Creating Scroll-Stopping Content: Strategies for TikTok Marketing Success Like all social media platforms, if your content isn't stopping your target audience from scrolling on TikTok then there’s no point! With its short and engaging video format, TikTok has become...
Leveraging Instagram Reels to Expand Your Audience Reach
Leveraging Instagram Reels to Expand Your Audience Reach In today’s digital world, social media marketing is the way to go for brands looking to excel in their online presence and reach their target audience! Instagram Reels offer an amazing opportunity for brands to...
Instagram Ads 101: Crafting Campaigns That Convert
Instagram Ads 101: Crafting Campaigns That Convert With over two billion active users, Instagram marketing offers immense potential for businesses to reach and engage their target audience. One of the most effective ways to utilise this potential is through social...
The Power of Instagram Stories for Brand Engagement
The Power of Instagram Stories for Brand Engagement Instagram Stories have become a game-changer for brands looking to boost engagement and connect with their audience in a more dynamic way. This feature allows you to share content that is immediate and authentic....
