Ever had one of those moments where someone asks you about something “everyone” is seeing online, and you have absolutely no clue what they’re talking about?
Welcome to my world! Recently, a client asked me if I’d seen all those sperm pills that have been all over Instagram.
“Sperm pills???” was my reply.
“Yes, they’re everywhere on Instagram!” he said.
Now, I’m no stranger to quirky ads, but I hadn’t seen these particular gems. My client was genuinely shocked. “How could you miss them?”
Here’s the thing – there isn’t a one-size-fits-all Instagram. Every scroll, like, and search tailors your feed to your unique interests. It’s like having your very own custom magazine, minus the glossy pages. So, if the algorithm thinks you’re in the market for sperm pills, that’s what you’ll get. If you’re me, you get marketing hacks, adorable dog videos, and the latest branding trends.
Try it yourself! Go pick up someone else’s phone and have a peek at their feed? It’s a bit like stepping into a parallel universe. Suddenly, your personalised mix of content is replaced by an array of posts that are completely foreign to you.
So, the next time you’re convinced everyone is seeing the same ads and posts as you, think again. Your Instagram is as unique as your fingerprint.
Happy scrolling!
