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What sets the best brands apart on social media?
Is their content better? Do they have nicer animations? Are their audiences better refined? Are their captions more engaging? Or, is their strategy better? Strategy in social media is the single most important aspect of a powerful social media presence. Strategy...
Imagine this…
Yesterday you contacted a builder for a quote on your kitchen renovation and today they show up with a sledge hammer, making changes to your benchtop. Do they know about your morning coffee routine? How tall are you? Your dominant hand? Or how you love facing West,...
Reddit jumps on the TikTok bandwagon, Youtube adds Video Chapters in Search, and Haiti needs your help
What’s new in Social Reddit rolls out a new short-form video feed Even Reddit isn’t immune to being TikTok-ified. They’ve been experimenting with this new format since last year. Reddit will bring short-form video format onto its feed with a new video button to...
Twitter gets prettier, YouTube helps us skip forward, a TikTok series takes off, and Bachie memes are back.
WHAT'S NEW IN SOCIAL? Twitter Updates their in-app visuals. https://twitter.com/TwitterDesign/status/1425505308563099650 Have you noticed something different about Twitter today? No, it’s not a glitch, the design team have sweetened Twitter’s in-app appearance with...
Better than a puppy?
My Instagram feed is mainly photos of cute dogs, some business quotes, delicious-looking food, Formula 1 cars and negronis. So what’s better than all of that? Well, not much really. The platforms are pretty smart and have developed AI learning to serve us content...
TikTok launches Stories, Instagram tests new Shopping ad and LinkedIn launches new native video meetings
WHAT'S NEW IN SOCIAL? TikTok starts testing Stories in non-US markets Image: Matt Navara TikTok is the latest social network to jump on the Stories bandwagon, following its debut on Snapchat in 2013. The feature was cut and paste to Instagram, Facebook, Messenger and...
Why You Should Include Your Hotel Restaurant and Room Service Menus On Your Website
For some hospitality guests, travel is all about the food. Especially during socially distanced travel where your guests are refraining from their usual restaurant tours. Of course, as a hotelier, you already know this much. A traveller's love of dining is exactly why...
What Is Social Media Community Management And How Can It Help Grow Your Business?
As a marketing manager, you've probably encountered the occasional negative comment about your business on social media sites. And, because you're diligent, you probably considered the need for a comprehensive strategy to listen to what your customers are saying...
Has Community Management Replaced Customer Service?
People often make the mistake of using the terms "customer service", "customer support", and "community management" interchangeably. While it is true that all three involve customer interaction and the attempt to assist the customer, that's where the similarities end....
How To Grow Your SaaS Product Lead Generation Strategy
SaaS marketing is often demanding than product marketing because it does not involve tangible products. This alone makes it difficult for any SaaS business to generate leads which can slow your brand's growth. For this reason, you need to integrate proven SaaS...
4 Effective Ways To Grow Subscribers For Your SaaS Product
From the Internet of Things (IoT) to social media advertising, technological advancements have significantly transformed how people conduct business. Among tools companies can use to grow and expand is Software as a Service (SaaS). Besides being associated with cloud...
6 Tips on How to Launch your Australian Brand into the US Market on Social Media
Social media plays a pivotal role in the marketing strategies of most companies and has revolutionized customer engagement with businesses. Engaging with your customers on social media is a great way to extend your company's brand through shares, likes, and comments....
A Definitive Guide To Facebook Advertising
Several reasons make social media an effective marketing platform to generate more leads and grow your brand. However, Facebook seems to take centre stage because it offers affordable, straightforward and transparent marketing opportunities. The best part is...
Ready To Find Your Eight Clients Account Manager?
Businesses of all sizes embrace the digital world to integrate modern marketing strategies that help drive traffic to websites, promote brand awareness, generate more leads and more. This means launching marketing campaigns suited to inimitable business models and...
Instagram ‘Collab’, Sensitive Content Control and Twitter’s new Shopping section
What's New In Social Instagram tests 'collab' feature Image: Vishal Shah, Instagram's VP of Product Instagram has announced the test of a new feature allowing collaborative Posts. This new feature 'Collab' allows posts on the Feed and in Reels to be published by two...
Community Management: The New Face of Customer Service
When it comes to customer service, the primary goal is to make customers satisfied. Previously, this involved dolling out smiles and reaching an upset customer through a phone call on some occasions. In recent times a lot has changed, and there is more to customer...
Facebook Advertising -Everything you need to know about
Facebook offers original content that allows you to create highly engaging ads tailored to a specific group of people based on many personal interests. The site first started with a college audience, but the user demographic now starts from 13 and continues throughout...
How to Choose the Right Social Media Agency for Your Brand
Have you reached a point where you feel you need to find a social media management company? Maybe you feel it is overwhelming to manage your social networks in-house. Maybe you feel it is time to leverage the expertise a social media agency brings. Or maybe you have...
Practical Ways To Choose A Social Media Agency For Your Brand
Social media platforms have become the centre of attention for different industries as it enables businesses to connect with customers and reach a wider audience. The best part is that it allows marketers to create targeted ads crucial for generating leads, driving...
Facebook Pay Expands, TikTok introduces Spark Ads, and Brisbane 2032 is totally happening
What's new in social You can now join ongoing group calls in Whatsapp Image: Whatsapp It looks like all messaging apps nowadays are revolutionising group calls by incorporating this new feature. Whatsapp is riding on the ‘joinable’ calls trend by allowing users to hop...
CEOs Don’t Need to Love Social Media Posts to Approve Them
Having a social media presence that aligns with a company's goals and values is more important than ever, which is why the entire company needs to be on board, including CEOs. In the ever-changing world of social media, it can be easy for a CEO to want to pause,...