latest from
the blog

stay up to date

What sets the best brands apart on social media?

What sets the best brands apart on social media?

Is their content better?  Do they have nicer animations? Are their audiences better refined? Are their captions more engaging? Or, is their strategy better? Strategy in social media is the single most important aspect of a powerful social media presence. Strategy...

Imagine this…

Imagine this…

Yesterday you contacted a builder for a quote on your kitchen renovation and today they show up with a sledge hammer, making changes to your benchtop. Do they know about your morning coffee routine? How tall are you? Your dominant hand? Or how you love facing West,...

Better than a puppy?

Better than a puppy?

My Instagram feed is mainly photos of cute dogs, some business quotes, delicious-looking food, Formula 1 cars and negronis. So what’s better than all of that? Well, not much really. The platforms are pretty smart and have developed AI learning to serve us content...

Has Community Management Replaced Customer Service?

Has Community Management Replaced Customer Service?

People often make the mistake of using the terms "customer service", "customer support", and "community management" interchangeably. While it is true that all three involve customer interaction and the attempt to assist the customer, that's where the similarities end....

How To Grow Your SaaS Product Lead Generation Strategy

How To Grow Your SaaS Product Lead Generation Strategy

SaaS marketing is often demanding than product marketing because it does not involve tangible products. This alone makes it difficult for any SaaS business to generate leads which can slow your brand's growth. For this reason, you need to integrate proven SaaS...

4 Effective Ways To Grow Subscribers For Your SaaS Product

4 Effective Ways To Grow Subscribers For Your SaaS Product

From the Internet of Things (IoT) to social media advertising, technological advancements have significantly transformed how people conduct business. Among tools companies can use to grow and expand is Software as a Service (SaaS). Besides being associated with cloud...

A Definitive Guide To Facebook Advertising

A Definitive Guide To Facebook Advertising

Several reasons make social media an effective marketing platform to generate more leads and grow your brand. However, Facebook seems to take centre stage because it offers affordable, straightforward and transparent marketing opportunities. The best part is...

Ready To Find Your Eight Clients Account Manager?

Ready To Find Your Eight Clients Account Manager?

Businesses of all sizes embrace the digital world to integrate modern marketing strategies that help drive traffic to websites, promote brand awareness, generate more leads and more. This means launching marketing campaigns suited to inimitable business models and...

Community Management: The New Face of Customer Service

Community Management: The New Face of Customer Service

When it comes to customer service, the primary goal is to make customers satisfied. Previously, this involved dolling out smiles and reaching an upset customer through a phone call on some occasions. In recent times a lot has changed, and there is more to customer...

Facebook Advertising -Everything you need to know about

Facebook Advertising -Everything you need to know about

Facebook offers original content that allows you to create highly engaging ads tailored to a specific group of people based on many personal interests. The site first started with a college audience, but the user demographic now starts from 13 and continues throughout...

How to Choose the Right Social Media Agency for Your Brand

How to Choose the Right Social Media Agency for Your Brand

Have you reached a point where you feel you need to find a social media management company? Maybe you feel it is overwhelming to manage your social networks in-house. Maybe you feel it is time to leverage the expertise a social media agency brings. Or maybe you have...

Practical Ways To Choose A Social Media Agency For Your Brand

Practical Ways To Choose A Social Media Agency For Your Brand

Social media platforms have become the centre of attention for different industries as it enables businesses to connect with customers and reach a wider audience. The best part is that it allows marketers to create targeted ads crucial for generating leads, driving...

CEOs Don’t Need to Love Social Media Posts to Approve Them

CEOs Don’t Need to Love Social Media Posts to Approve Them

Having a social media presence that aligns with a company's goals and values is more important than ever, which is why the entire company needs to be on board, including CEOs. In the ever-changing world of social media, it can be easy for a CEO to want to pause,...