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Is their content better?  Do they have nicer animations? Are their audiences better refined? Are their captions more engaging? Or, is their strategy better? Strategy in social media is the single most important aspect of a powerful social media presence. Strategy...

Yesterday you contacted a builder for a quote on your kitchen renovation and today they show up with a sledge hammer, making changes to your benchtop. Do they know about your morning coffee routine? How tall are you? Your dominant hand? Or how you love facing West,...

What’s new in Social Reddit rolls out a new short-form video feed Even Reddit isn’t immune to being TikTok-ified. They’ve been experimenting with this new format since last year.  Reddit will bring short-form video format onto its feed with a new video button to...

My Instagram feed is mainly photos of cute dogs, some business quotes, delicious-looking food, Formula 1 cars and negronis. So what’s better than all of that? Well, not much really. The platforms are pretty smart and have developed AI learning to serve us content...

For some hospitality guests, travel is all about the food. Especially during socially distanced travel where your guests are refraining from their usual restaurant tours. Of course, as a hotelier, you already know this much. A traveller's love of dining is exactly why...

As a marketing manager, you've probably encountered the occasional negative comment about your business on social media sites.  And, because you're diligent, you probably considered the need for a comprehensive strategy to listen to what your customers are saying...

People often make the mistake of using the terms "customer service", "customer support", and "community management" interchangeably. While it is true that all three involve customer interaction and the attempt to assist the customer, that's where the similarities end....

SaaS marketing is often demanding than product marketing because it does not involve tangible products. This alone makes it difficult for any SaaS business to generate leads which can slow your brand's growth. For this reason, you need to integrate proven SaaS...

From the Internet of Things (IoT) to social media advertising, technological advancements have significantly transformed how people conduct business. Among tools companies can use to grow and expand is Software as a Service (SaaS). Besides being associated with cloud...

Social media plays a pivotal role in the marketing strategies of most companies and has revolutionized customer engagement with businesses. Engaging with your customers on social media is a great way to extend your company's brand through shares, likes, and comments....

Several reasons make social media an effective marketing platform to generate more leads and grow your brand. However, Facebook seems to take centre stage because it offers affordable, straightforward and transparent marketing opportunities. The best part is...

Businesses of all sizes embrace the digital world to integrate modern marketing strategies that help drive traffic to websites, promote brand awareness, generate more leads and more. This means launching marketing campaigns suited to inimitable business models and...

What's New In Social Instagram tests 'collab' feature Image: Vishal Shah, Instagram's VP of Product Instagram has announced the test of a new feature allowing collaborative Posts. This new feature 'Collab' allows posts on the Feed and in Reels to be published by two...

When it comes to customer service, the primary goal is to make customers satisfied. Previously, this involved dolling out smiles and reaching an upset customer through a phone call on some occasions. In recent times a lot has changed, and there is more to customer...

Facebook offers original content that allows you to create highly engaging ads tailored to a specific group of people based on many personal interests. The site first started with a college audience, but the user demographic now starts from 13 and continues throughout...

Have you reached a point where you feel you need to find a social media management company? Maybe you feel it is overwhelming to manage your social networks in-house. Maybe you feel it is time to leverage the expertise a social media agency brings. Or maybe you have...

Social media platforms have become the centre of attention for different industries as it enables businesses to connect with customers and reach a wider audience. The best part is that it allows marketers to create targeted ads crucial for generating leads, driving...

What's new in social You can now join ongoing group calls in Whatsapp Image: Whatsapp It looks like all messaging apps nowadays are revolutionising group calls by incorporating this new feature. Whatsapp is riding on the ‘joinable’ calls trend by allowing users to hop...