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The SMALL reason no one wanted a Ford Pinto
Well, that was an expensive lesson for Ford. If you haven’t heard by now, Pinto means ‘Small Penis’ in Portuguese. (Sorry for talking about 🍆 right now, but I promise there’s a reason). Ford didn’t do their research on this, which I guess, is kind of fair enough… but...
The surprising origin of influencer marketing!
Isn’t it crazy how much you would trust buying something if someone (that doesn’t work for the brand) tells you how good it is, and what their experience with that product was like? Think about it for a second right. Say, our general manager here at Eight Clients,...
Social Media For Charities: Benefits, Tips, And Challenges
Harnessing The Potential Of Social Media For Charities: Exploring Benefits, Strategies, And Challenges The importance of social media for charities cannot be stressed enough. These platforms have emerged as a game-changer, reshaping the landscape of charitable...
Food & Beverage Social Media Marketing: A How-To Guide
How Food & Beverage Brands Excel With Social Media Marketing Think about the last time you discovered a new drink or snack. Chances are, you came across it on one of your social media feeds, right? That is the influence of food and beverage social media...
AI-Driven Marketing: Strategies for Digital Success in 2024
Taking Advantage Of AI To Develop & Execute Your Marketing Strategy Have you seen the recent numbers on the impact of AI software on marketing? A staggering 64% of marketers now recognise AI as crucial for success, a 13% increase from the previous years....
AI Marketing Tools to Use in 2024
AI Marketing Tools to Use to Drive Views this New Year Afraid of having AI take your job? Here’s why you shouldn’t be. AI tools for marketing have indeed marked a significant shift in how brands approach advertising and content creation. AI marketing tools are...
What is Facebook Roas and How to Increase It
What Is Facebook Roas And How To Increase It Ever found yourself wondering why some brands seem to have all the luck on Facebook? You know, the ones that pop up in your feed with just the right message at just the right time, making you think, “Wow, they really...
Becoming A UGC Creator: Start, Succeed, And Earn In Australia
How To Become A Successful Ugc Creator In Australia: A Comprehensive Guide Imagine you're scrolling through Instagram, pausing now and then to admire a post. One moment, you're chuckling at a video of a dog trying to catch its tail in a living room that looks a...
Painting has never been sweeter with Dulux’s Jelly Bean campaign. 😋
Why are humans more inclined to do something or enjoy something more, when given some sort of reward? I can’t answer why but I know it’s true because I’m the same. You know when you order a coffee and some places give you a little biscuit on top? Those cafes have my...
What’s the key to Rolex’s marketing success?
The number one mistake most businesses and brands are making is that they’re trying to cast a wide net and hope that anything and everything goes in. Why is this a problem? Because if you’re trying to target everyone, you will get no one. Rolex sold this epic glow in...
