Facebook's new digital walletFacebook has renamed Calibra to Novi, the digital wallet which will be used to access the Libra digital currencies one day. The new name, inspired by the Latin words "novus" and "via", means "new" and "way" respectively. With Novi, users...

Introducing Facebook ShopsTo support small businesses selling online, Facebook has launched Facebook Shops this week, which is complete with a range of features across their suite of apps.  Creating a Facebook Shop is free and simple. Businesses can choose the...

Instagram introduces new Story sticker to support small businessesInstagram has launched a new sticker for Stories to "Support Small Businesses", letting users promote their favourite small business in this challenging time. The sticker is available to all users and...

While there isn’t a definitive answer to this question, there are certain advantages to working with a specialist agency as compared to hiring your in-house marketer/strategist/copywriter/designer Jack. At some point during the lifetime of your business, you’ll have...

LinkedIn Stories launches in BrazilLinkedIn has rolled out Stories to members and some Pages in Brazil this week. This new feature allows members and organisations to share images and short videos of their everyday professional moments.LinkedIn Stories launches in...

In August last year, Facebook took the breaks off Spark AR. The powerful software allowed anyone with the technical know-how to create an augmented reality filter for Instagram.  Now, AR filters are available on Facebook.  Spark has been available to a...

Instagram adds Donation Sticker to LiveInstagram Live, which has seen a 70% jump in usage since the pandemic, is giving non-profits a new way to benefit from this increased reach by extending the Donation Sticker to Live broadcasts.Instagram adds Donation Sticker to...

One of the most frequently asked questions we get is “what’s the best marketing tactic to pursue in a recession?” That’s after, of course, “wtf just happened?” There’s no simple answer to either question, but SEO is a strong contender for the former. If you’re looking...

In times like these, it can be comforting to focus on things that never change like taxes, the undying love of your labrador, or the breakneck rate of change in eCommerce trends.  Don’t look at these developments as things you should have been doing yesterday....

Instagram adds a new sticker for StoriesA new Instagram sticker has been spotted. While Instagram has not announced the new sticker, it appears that the sticker can be added to Stories, allowing users to send direct messages right away. Users are also able to...

New Instagram stickers to help small businessesNew Instagram stickers to help small businessesTo help restaurants and small businesses continue serving customers during the pandemic, Instagram is introducing new stickers to purchase gift cards, order food or donate to...

Facebook Tuned is a new app for couplesFacebook has launched Facebook Tuned, an app designed just for couples.Facebook Tuned is a new app for couplesThe standalone app encourages couples to create an intimate social network, between just each other. The app is...

New features are coming to Facebook LiveWith the COVID-19 pandemic crisis in full swing, more people around the world have turned to social media platforms and live-streaming in particular. New features are coming to Facebook LiveAs such, Facebook is now launching new...

These days, it seems that the words ‘innovative’ and ‘dynamic’ are legally required to appear on the homepage before a business website can go live. Everybody is speaking the language of innovation. Every business wants to ‘harness the power of creativity’. But here’s...

When we started writing this it was going to be called The Good, the Bad and the Ugly of Covid-19. But you’ve been through enough so it’s now just the good. While this is a look at how brands and personalities are using social media in kind or funny ways, we also want...

There’s no way around it, we’re probably heading for a recession. And while there is genuine cause to remain positive, we also need to remain realistic. Here are our top tips to market your way through a recession.  What's the best form of marketing to invest in...

NOTES: Communicate Honestly - this is what the media and stakeholders want to hear. Think about your staff and stakeholders when making announcements and decisions. Collaborate and coordinate together not only to your stakeholders but also to our local governments....

We know hospitality businesses are having a tough time right now. We're shouting lunch for local hospitality businesses on Wednesday, 18th March at our Melbourne office so we can get together and brainstorm ways to cope with this situation. We think we can all work...