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Facebook changes its algorithm, TikTok for Business and more

Facebook changes its algorithm, TikTok for Business and more

Facebook changes its algorithm to prioritise original reportingFacebook changes its algorithm to prioritise original reportingTo prioritise original reporting and transparent authorship, Facebook is changing its News Feed algorithm again, based on feedback received in...

Case Study: Dodo Australia

Case Study: Dodo Australia

Who is Dodo?Dodo is our favourite Australian internet service provider and also one of our great clients. In addition to broadband internet and NBN plans, Dodo also offers great deals on mobile plans, home phone plans, electricity & gas.What is the objective?Drive...

Fail better? Get F****d

Fail better? Get F****d

A little while ago, in the midst of a particularly difficult project, a friend sent me an essay based on Samuel Beckett’s oft repeated quote. Of creativity Beckett said, “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.” It’s a beautiful...

The Power of Embarrassment

The Power of Embarrassment

When was the last time you were embarrassed? I’m talking red-faced, stammering embarrassed.  There was a time there when we millennials all called ourselves Liz Lemon because of our propensity for awkwardness, but we still insulate ourselves from the kind of...

Facebook launches Manage Activity, Collab, IGTV ads and more

Facebook launches Manage Activity, Collab, IGTV ads and more

Clean up your past with this new Facebook featureManage Activity is a new Facebook feature which allows you to deal with your past and clean up your social media history.It lets you archive older posts so that only you can see them or delete them altogether forever....

Facebook’s new digital wallet, CatchUp and more

Facebook’s new digital wallet, CatchUp and more

Facebook's new digital walletFacebook has renamed Calibra to Novi, the digital wallet which will be used to access the Libra digital currencies one day. The new name, inspired by the Latin words "novus" and "via", means "new" and "way" respectively. With Novi, users...

Facebook Shops, Instagram Guides and more

Facebook Shops, Instagram Guides and more

Introducing Facebook ShopsTo support small businesses selling online, Facebook has launched Facebook Shops this week, which is complete with a range of features across their suite of apps.  Creating a Facebook Shop is free and simple. Businesses can choose the...

Hiring an agency vs an in-house person

Hiring an agency vs an in-house person

While there isn’t a definitive answer to this question, there are certain advantages to working with a specialist agency as compared to hiring your in-house marketer/strategist/copywriter/designer Jack. At some point during the lifetime of your business, you’ll have...

LinkedIn Stories, Snapchat’s new AR experience and more

LinkedIn Stories, Snapchat’s new AR experience and more

LinkedIn Stories launches in BrazilLinkedIn has rolled out Stories to members and some Pages in Brazil this week. This new feature allows members and organisations to share images and short videos of their everyday professional moments.LinkedIn Stories launches in...

AR Filters Now Available on Facebook

AR Filters Now Available on Facebook

In August last year, Facebook took the breaks off Spark AR. The powerful software allowed anyone with the technical know-how to create an augmented reality filter for Instagram.  Now, AR filters are available on Facebook.  Spark has been available to a...

Donation Stickers on Instagram Live, TikTok and more

Donation Stickers on Instagram Live, TikTok and more

Instagram adds Donation Sticker to LiveInstagram Live, which has seen a 70% jump in usage since the pandemic, is giving non-profits a new way to benefit from this increased reach by extending the Donation Sticker to Live broadcasts.Instagram adds Donation Sticker to...

SEO During a Recession

SEO During a Recession

One of the most frequently asked questions we get is “what’s the best marketing tactic to pursue in a recession?” That’s after, of course, “wtf just happened?” There’s no simple answer to either question, but SEO is a strong contender for the former. If you’re looking...

Emerging eCommerce Trends

Emerging eCommerce Trends

In times like these, it can be comforting to focus on things that never change like taxes, the undying love of your labrador, or the breakneck rate of change in eCommerce trends.  Don’t look at these developments as things you should have been doing yesterday....