Facebook’s new digital wallet, CatchUp and more

Facebook’s new digital wallet, CatchUp and more

Facebook's new digital walletFacebook has renamed Calibra to Novi, the digital wallet which will be used to access the Libra digital currencies one day. The new name, inspired by the Latin words "novus" and "via", means "new" and "way" respectively. With Novi, users...

Facebook Shops, Instagram Guides and more

Facebook Shops, Instagram Guides and more

Introducing Facebook ShopsTo support small businesses selling online, Facebook has launched Facebook Shops this week, which is complete with a range of features across their suite of apps.  Creating a Facebook Shop is free and simple. Businesses can choose the...

Hiring an agency vs an in-house person

Hiring an agency vs an in-house person

While there isn’t a definitive answer to this question, there are certain advantages to working with a specialist agency as compared to hiring your in-house marketer/strategist/copywriter/designer Jack. At some point during the lifetime of your business, you’ll have...

LinkedIn Stories, Snapchat’s new AR experience and more

LinkedIn Stories, Snapchat’s new AR experience and more

LinkedIn Stories launches in BrazilLinkedIn has rolled out Stories to members and some Pages in Brazil this week. This new feature allows members and organisations to share images and short videos of their everyday professional moments.LinkedIn Stories launches in...

AR Filters Now Available on Facebook

AR Filters Now Available on Facebook

In August last year, Facebook took the breaks off Spark AR. The powerful software allowed anyone with the technical know-how to create an augmented reality filter for Instagram.  Now, AR filters are available on Facebook.  Spark has been available to a...

Donation Stickers on Instagram Live, TikTok and more

Donation Stickers on Instagram Live, TikTok and more

Instagram adds Donation Sticker to LiveInstagram Live, which has seen a 70% jump in usage since the pandemic, is giving non-profits a new way to benefit from this increased reach by extending the Donation Sticker to Live broadcasts.Instagram adds Donation Sticker to...

SEO During a Recession

SEO During a Recession

One of the most frequently asked questions we get is “what’s the best marketing tactic to pursue in a recession?” That’s after, of course, “wtf just happened?” There’s no simple answer to either question, but SEO is a strong contender for the former. If you’re looking...

Emerging eCommerce Trends

Emerging eCommerce Trends

In times like these, it can be comforting to focus on things that never change like taxes, the undying love of your labrador, or the breakneck rate of change in eCommerce trends.  Don’t look at these developments as things you should have been doing yesterday....

New stickers on Instagram, reactions on Facebook and more

New stickers on Instagram, reactions on Facebook and more

Instagram adds a new sticker for StoriesA new Instagram sticker has been spotted. While Instagram has not announced the new sticker, it appears that the sticker can be added to Stories, allowing users to send direct messages right away. Users are also able to...

New updates on Google, Facebook, WhatsApp and more

New updates on Google, Facebook, WhatsApp and more

Facebook Tuned is a new app for couplesFacebook has launched Facebook Tuned, an app designed just for couples.Facebook Tuned is a new app for couplesThe standalone app encourages couples to create an intimate social network, between just each other. The app is...

New Facebook Live features, Community Help and more

New Facebook Live features, Community Help and more

New features are coming to Facebook LiveWith the COVID-19 pandemic crisis in full swing, more people around the world have turned to social media platforms and live-streaming in particular. New features are coming to Facebook LiveAs such, Facebook is now launching new...

The Secret About Creativity That No One Wants to Talk About

The Secret About Creativity That No One Wants to Talk About

These days, it seems that the words ‘innovative’ and ‘dynamic’ are legally required to appear on the homepage before a business website can go live. Everybody is speaking the language of innovation. Every business wants to ‘harness the power of creativity’. But here’s...

The Good (the Bad and the Ugly of Covid-19)

The Good (the Bad and the Ugly of Covid-19)

When we started writing this it was going to be called The Good, the Bad and the Ugly of Covid-19. But you’ve been through enough so it’s now just the good. While this is a look at how brands and personalities are using social media in kind or funny ways, we also want...

How to Market Your Way Through a Recession

How to Market Your Way Through a Recession

There’s no way around it, we’re probably heading for a recession. And while there is genuine cause to remain positive, we also need to remain realistic. Here are our top tips to market your way through a recession.  What's the best form of marketing to invest in...

Hospitality Survival Kit

Hospitality Survival Kit

NOTES: Communicate Honestly - this is what the media and stakeholders want to hear. Think about your staff and stakeholders when making announcements and decisions. Collaborate and coordinate together not only to your stakeholders but also to our local governments....

Industry Hospitality Brainstorming Lunch in Melbourne

Industry Hospitality Brainstorming Lunch in Melbourne

We know hospitality businesses are having a tough time right now. We're shouting lunch for local hospitality businesses on Wednesday, 18th March at our Melbourne office so we can get together and brainstorm ways to cope with this situation. We think we can all work...