latest from
the blog
stay up to date
Twitter introduces multi-destination carousel ads, schedule Instagram livestreams and “hellmaxxing”
WHAT’S NEW IN SOCIAL Twitter introduces Multi-Destination Carousel Ads Image: Twitter Twitter has announced the rollout of multi-destination Carousel Ads, built to support campaigns with Website Clicks, Video Views, Engagement, and Reach objectives. The new option...
Youtube Cancels Rewind, Snapchat releases ‘Spotlight Challenges’ and Twitter is teeming with Red Flags
What’s new in social YouTube Cancels End Of Year ‘Rewind’ Videos Forever https://twitter.com/YouTubeCreators/status/1446103025500577796 It’s the end of an era. Time to say goodbye to ‘Youtube Rewind’ for good. Youtube confirmed that they’re discontinuing the...
Facebook’s $6 billion dollar outage, Twitter takes Community Management by storm, Balenciaga x The Simpsons, and Squid Game: the new social trend.
What's New In Social Facebook’s 6 hour outage. “Let me tell you the difference between Facebook and everyone else, we don’t crash ever!” Jesse Eisenberg’s Mark Zuckerberg said in The Social Network (2010). Well, guess what team? Facebook vanished for almost 6...
Facebook reveals what type of content is demoted in News Feed, Instagram puts a pause on their ‘Instagram Kids’ feature, and Tik Tok launches auto captions.
What's New In Social Facebook reveals what type of content will be demoted in News Feed. Facebook has released a list of 28 types of content that will result in reduced reach across the Facebook News Feed. The list includes clickbait, engagement bait, low quality...
New LinkedIn marketing features, Twitter labels automated bots and the best earthquake memes
WHAT’S NEW IN SOCIAL LinkedIn announces new features for marketers LinkedIn Marketing Solutions has announced new features designed to help marketers build greater connections with their community. These new features include "Articles for Pages", a new tool allowing...
The Australian 2022 Social Media Calendar
A social media schedule is a challenge to keep up with for any business. Social media should be a mix of automated scheduled posts and timely trend-responsive commentary. Your scheduled articles create the structure of your social media campaign while current events...
Facebook releases Rayban Stories, Instagram is developing ‘ ‘Favourites’ for your feed and Kim Kardashian’s Faceless Met Gala Look Turns Heads
What’s new in social Facebook releases smart glasses collaboration with RayBan Looks like Facebook can finally be on your face. If you’re the type of person who loves documenting things but hates having to whip out their phone every time, this one’s for you....
Aussie companies held liable for defamatory third-party comments, Vax The Nation, and Kylie’s big (little) secret
What's New In Social Companies in Australia can now be liable for defamatory third-party comments comments on FB pages....
Kanye’s social media spectacle, Drake’s viral album launch, and how Reddit is banning anti-vaccine subreddits.
What's New In Social Reddit bans anti-vaccine subreddit Image source: Reddit Misinformation spreads like wildfire, especially on social media, and throughout the pandemic this is something that social media platforms have had to begin taking a serious stance on....
How to Mine Golden Leads From Webinars
Research conducted on the effectiveness of webinars on lead generation reveals that about 75% of B2B marketers state that webinars helped in scoring useful leads. Hosting webinars, if done right, has plenty of potential to add more value to your business. This article...
Get the Most Out of Your Facebook Ads with a Free Account Review
We all want to get the most out of our money. It's why we plan and strategise how best to manage our income and make the most of our money. If you're currently running Facebook ads, however, you may be throwing good money after bad. Why Facebook Ads Fail When it...
Six Steps To Creating a Killer Blog Strategy
55% of marketers say blogging is their current marketing priority. That may be because those marketers are 13x more likely to see a better return on investment than advertisers who don't focus on blogging. In the last decade, reaching your customers...
4 Essential Social Media Tips for the Health Industry
Much like other industries, the health sector can use social media to connect with their patients, build stronger relationships, and improve the overall level of patient care. In order to do so effectively, be sure you're following best practices and engaging online....
Upgrade Your Hotel Service with Task Management Software
Hoteliers are some of the busiest people in the entire business world. When the hotels are full, they are orchestrating a masterpiece of guest services. Now with travel restrictions, hoteliers are busy orchestrating the travel industry comeback. With practice, a great...
How To Use Display Advertising To Grow Your Business
When you run a digital business that concentrates on selling goods and products, your marketing strategy needs to reflect your desire for online customers, which will differ from a brick and mortar store's needs. Studies show that only two percent of website visitors...
Four Things You Can Do to Help your Hotel Recover as the Travel Industry Grows
As a hotel manager, you already know the challenges you had to deal with in the age of COVID-19. Booking guests is maybe down to record lows. Morale may be low as well since complete recovery is probably not immediate and well into 2021. Recovery will happen, however....
Promoting Your Hotel Through Employer Reputation
In the last 20 years, the populace has placed a growing value on something known as 'employer reputation'. It has become so important that any business that wants to win the war for talent and be loved by its customers needs to think carefully about cultivating a...
Book a Social Media Review with Eight Clients
One of the reasons it's useful to work in teams and with third parties is a fresh set of eyes. Working on any project or campaign, your team is in the thick of it. Every asset created, every content schedule is personal. It's easy to lose sight of the forest for the...
How Influencers Can Work With Your Social Strategy
Social media is home to most influencers, and brands have started to realize how influencers can help them implement their social media strategies. In fact, today, it is very unlikely to scroll through social media without stumbling upon some form of influencer...
Leveraging Influencer Marketing for Your Social Media Marketing Strategy
Influencer marketing is one of the most popular and effective marketing tactics. To this end, more than two-thirds of retailers in North America utilise this tactic. Additionally, at least 50% of digital marketers spend at least 10% of their budget on the...
Instagram ditches swipe up links, Pinterest launches inclusive hair pattern search and that milk crate challenge
What's New In Social Instagram is ditching swipe up links From August 30, Instagram is ditching the "swipe-up" link in Instagram Stories. Replacing it will be the "link sticker", which the platform started testing in June with a small handful of users. Instagram will...