Okay, so let’s say we’re friends – you and I. (We are… right?)
I’m telling you about this cool little restaurant in the city, and I say, ‘you should check it out! It was really good’, and that’s it. End of story.
Would you try it?
To be fair, maybe, because we’re good friends and you’re just nice like that, but let’s be real, it probably wouldn’t sit at the forefront of your mind, and over time, you’ll probably forget I ever mentioned it.
However – if I was to say to you, ‘You have to try this place in the city, and you must order the duck fat potatoes. Trust me on this’, you would probably feel way more inclined to go and check it out because, well now you’ve mentioned WHAT I need to try, and that gives me more buy in.
This approach is the best and most efficient way to fast track your sales.
Anyway, now I’m hungry, so I’m off to find somewhere that does Duck Fat Potatoes. Know of anywhere?
