Has anyone ever told you that you’re special? Because you are. We all are. You have your own experiences, preferences, and social media feed, and these can be completely different from the person beside you.
When we are targeting people inside our target audience – we need to look at what they want, their needs, communication preferences and brand recall.
That’s because you, yes, you are extremely special and unique, no one else on the planet experiences the internet like you do. Everyone’s social media feeds are extremely personal and tailored to them.
Which is why marketing to someone that’s not you is so exciting, we have to imagine that we are them, we’re no longer us so our preferences, grudges and love for mashed potatoes recipes are out the window.
Focus on what your customers like, not just what you’d like to see and you’ll have yourself a scroll stopping content strategy that works for them, not for you.
