As disgusting looking, and unappetising as it really actually is, the McRib is one of the smartest things McDonalds has ever come up with.
They’ve sprinkled in a bit of psychology, nostalgia, social proof and heavily processed meat to come up with this brilliant tactic.
The McRib has become this exclusive, hard to find, hard to get your hands on burger(?) that you can only get once in a bluemoon, but people talk about it year round.
“When’s the McRib coming back?!”, “ Bring back the McRib!” – By making it this rare menu item, McDonalds has managed to perfectly execute a master plan – create high demand, social proof and a cult like following, that lasts all year round, every year.
Real talk though… Do you like the McRib? And Why?!
