If you have a marketing campaign running where the objective is brand awareness–please stop.
Brand awareness sounds like a completely worthwhile metric to measure but isn’t it just also the absolute bare minimum you could possibly achieve? There should be an accompanying objective to a marketing campaign than just brand awareness.
We don’t even know how you could do any type of marketing without getting brand awareness.
The role of marketing should be to spike someone’s interest, help them make a decision, or of course, purchase one of our products.
Brand awareness is great, but unless, we do something with that awareness and start to progress our customers through our sales pipeline, it’s a wasted objective. We need to effectively utilise our campaigns so that it can create the maximum amount of benefit for our brand. Let us help you do more than just make people aware of your brand.