Hills
Hills came to us wanting to:
Develop their online presence, grow their audiences and increase their engagement.
So we:
Created a robust content that put their business goals into focus and elevated all aspects of the brand’s online presence, including their tone of voice, content and pillars and adhoc campaigns. We also developed a detailed ads strategy to focus on increasing reach, dramatically increase followers, drive engagement and look to innovative ways to amplify the brand awareness with activations.
This included:
- detailed campaign planning and implementation
- professionally styled and photographed products
- facilitating conversations with customers online
- giveaways of their most popular products
- collaborating with ambassadors and Hills enthusiasts
- organising and hosting live and online events
- directing and creating high-spec video content for web and marketing purposes
- generating a significant database to retarget and connect with
The results:
- A cohesive brand presence, supported by a new style guide with a clear tone of voice and brand guidelines
- Strong content bank with evergreen content that drives results
- Impressions increased by 7,135.6%
- Average daily reach increased by 9,184.2%
- The volume of Followers & Fans increased from 2,481 to 17,971 (an increase of 1,029.5%)
- Over 366k engagements, an increase of 1,681.6%
- Over 42k post link clicks, an increase of 2,935.4%
- New and renewed relationships with key influencers
