Hello! Please read this article. I’ve been hired to write these blogs and I might have lied on my resume about my copywriting skills. Oopsie.
I hope I don’t get fired for this.
Blah blah, social media this, social media that, blah blah. Why am I even here… what am I writing and … is it lunchtime yet?!
ALL JOKES ASIDE, this is the latest and greatest marketing tactic.
We call it ‘The Intern Strategy’.
Giving your audience that sense of understanding and belonging, like they’re involved with some kind of inside joke. Of course it’s not actually an intern running your socials, and most likely, this content piece had to be approved by the director or at least a manager.
How does a faceless cooperation connect with their audience? By using a certain intern-type personality to be the host of your social media channels of course! (This works specifically well for Tik Tok).
And it’s f#%king brilliant!
Ps. DON’T TELL MY BOSS I SWORE ON HERE.
