Here’s how your hotel can market itself by doing good
Customers today have higher expectations for brands and businesses. Many expect brands to be positive contributors to the community and be accountable for the decisions they make.
When a hotel uses disposable shampoo bottles, that tells me something about their business. And because I support saving the environment, those bottles don’t give me a good first impression. Everything a business does is marketing and everything should be intentional to give potential customers a good impression.
More and more people support brands who have good advocacies rooted in the way they do business and if you don’t get on with the times, you might get left behind or miss the opportunity to turn customers into advocates. Everything you do can help turn your hotel into a brand.