Thriving during COVID-19 in Hospitality

Thriving during COVID-19 in Hospitality

We spoke with a senior communications specialist at Michelson Alexander and worked internally to come up with a game plan for COVID-19 for hospitality businesses. As you have noticed, trade is now declining. This is expected to continue. The good news: International...
Does your organization need local social media accounts?

Does your organization need local social media accounts?

Well, first up, in Australia, it’s ‘organisation’, not organization.  Small signals, even like spelling let us know that you’re not a part of our circle. We buy from brands that “get us”. We don’t want to go too far from the tribe and we don’t automatically trust...
Indomie Spills Milk: Reaching the Rural Youth Market

Indomie Spills Milk: Reaching the Rural Youth Market

The problem Indomie HQ noticed a gap in their Australian consumer base. Around the world, the noodle giant’s products are equally popular with folks who live in cities and those who live in rural areas. Not so in Australia, where the key demographic is concentrated in...
New Creator Studio app, Hoop and more

New Creator Studio app, Hoop and more

Check out the weekly buzz on our favourite social media platforms, including new features and what’s trending! 4 New Social Updates Facebook launches Creator Studio mobile app Facebook has launched a new Creator Studio mobile app. Just like its desktop...