Ever noticed how those small community Facebook pages you follow are absolutely killing it with engagement, while some of Australia’s biggest companies are struggling to get a like or a comment? It’s wild, right? How can a tiny page with a fraction of the followers get so much more love?
The answer is simple: it’s all about relevance and value.
Think about it. A post about off-leash dog parks in Collingwood is incredibly useful to dog owners in that area. It’s not just relevant; it’s valuable for the people living there with dogs. The more niche the content, the higher the engagement. Because it speaks directly to the interests and needs of a specific audience.
But don’t get me wrong, this doesn’t mean those large pages are failing. It’s highly possible that they aren’t focusing on engagement and are fully focused on total sales. A direction that’s more about reach and conversions than personal touch.
In the end, it’s all about knowing your goals and tailoring your content to meet them.
So are you looking to engage with 11 new customers that truly find your content valuable or a wide range of 14,000 people?
