A social media schedule is a challenge to keep up with for any business. Social media should be a mix of automated scheduled posts and timely trend-responsive commentary. Your scheduled articles create the structure of your social media campaign while current events and user engagement guide your interactive content. But how do you build that structure of scheduled social media content for the whole year? The best place to start is with a holiday calendar. After all, celebrating the holidays with your audience is a great way to connect.
Use your social media holiday calendar to wish everyone good tidings, remind your audience to have a good time on special days, and to share local events or special brand deals related to each holiday.
Here in Australia, our holiday list is unique. We celebrate world holidays and some commonwealth holidays but we especially love our own special mix of national, cultural, and just-for-fun Aussie holidays. Here’s a full list of 2022 dates for holidays your Australian audience will love to celebrate with you through social media.
January
Jan 1: New Year’s Day
Jan 3: International Mind Body Wellness Day
Jan 26: Australia Day (we include this here for completeness however we generally caution clients to think carefully before “celebrating” on this date)
Jan 28: World Data Privacy Day
February
Feb 1: Chinese New Year
Feb 2: World Wetlands Day
Feb 4: World Cancer Day
Feb 5: World Nutella Day
Feb 8: Royal Hobart Regatta
Feb 12: World Darwin Day
Feb 13: World Radio Day
Feb 14: Valentine’s Day
Feb 27: International Polar Bear Day
Feb 28: Rare Disease Day
March
Mar 1: World Compliment Day
Mar 3: World Wildlife Day
Mar 5: Sydney Mardis Gras
Mar 6: Foundation Day
Mar 7: Labour Day
Mar 10: International Mario Day
Mar 14: Eight Hours Day / Adelaide Cup / Canberra Day
Mar 15: Ides of March
Mar 17: St Patrick’s Day / National Close the Gap Day
Mar 20: International Day of Happiness
Mar 21: National Harmony Day / March Equinox / International Day of Forests
Mar 23: World Meteorological Day
Mar 25: International Waffle Day
Mar 28: Something-On-A-Stick Day
Mar 31: World Backup Day
April
Apr 1: April Fools Day
Apr 3: Daylight Savings Ends
Apr 4: International Carrot Day
Apr 6: Self Determination Day
Apr 7: World Health Day
Apr 18: International Haiku Day
Apr 25: ANZAC Day
Apr 27: International Guide Dog Day
Apr 29: International Dance Day
May
May 2: May Day / International Hary Potter Day
May 5: World New Password Day
May 7: International Astronomy Day
May 8: Mother’s Day
May 13: Fair Trade Day
May 14: World Migratory Bird Day
May 15: World Whiskey Day
May 23: World Turtle Day
May 30: Reconciliation Day
June
Jun 1: Global Running Day
Jun 3: World Bicycle Day
Jun 5: World Environment Day
Jun 6: Western Australia Day / Queensland Day
Jun 8: Bounty Day / World Oceans Day
Jun 13: Queen’s Birthday
Jun 18: International Sushi Day
Jun 21: June Solstice
July
Jul 1: International Joke Day
Jul 3: First Day of NAIDOC Week
Jul 3-10: NIADOC Week
Jul 11: World Population Day
Jul 17: World Emoji Day
Jul 18: Nelson Mandela International Day
Jul 30: International Day of Friendship
August
Aug 1: New South Wales Bank Holiday / Northern Territory Picnic Day
Aug 8: International Cat Day
Aug 9: National Women’s Day
Aug 10: Royal national Agricultural Show Day Queensland
Aug 12: World Elephant Day
Aug 19: World Humanitarian Day
Aug 20: International Homeless Animals Day
Aug 22: World Plant Milk Day
September
Sept 4: Father’s Day
Sep 5: International Day of Charity
Sep 7: International Day of Clean Air
Sep 8: International Literacy Day
Sep 10: Mid-Autumn Festival
Sep 15: International Day of Democracy
Sep 19: Talk Like a Pirate Day
Sep 22: Hobbit Day
Sep 23: September Equinox
Sep 24: World Bollywood Day
Sep 30: Friday Before AFL Grand Final
October
Oct 1: International Vegetarian Day
Oct 2: Daylight Savings Starts
Oct 3: Territory Day / Labour Day 2
Oct 5: World Teachers’ Day
Oct 9: World Post Day
Oct 15: International Pregnancy and Infant Loss Remembrance Day
Oct 21: International Nacho Day
Oct 24: United Nations Day
Oct 31: Halloween
November
Nov 1: Melbourne Cup Day
Nov 7: Recreation Day
Nov 8: International Tongue Twister Day
Nov 10: International Accounting Day
Nov 11: Remembrance Day
Nov 16: Odd Socks Day
Nov 19: International Men’s Day
Nov 28: Red Planet Day
Nov 30: Thanksgiving
December
Dec 2: Fritters Day
Dec 5: International Ninja Day
Dec 11: International Mountain Day
Dec 22: December Solstice
Dec 25: Christmas
Dec 26: Boxing Day
Dec 31: New Year’s Eve
