Creating Scroll-Stopping Content: Strategies for TikTok Marketing Success
Like all social media platforms, if your content isn’t stopping your target audience from scrolling on TikTok then there’s no point! With its short and engaging video format, TikTok has become the go-to platform for brands to connect with their users. However, it’s not just other brands you’re competing with for views—every piece of content on the platform is vying for your audience’s limited attention.
In this blog, we’ll show you how to develop an effective TikTok content strategy that will make your viewers stop scrolling.
The Power of TikTok for expanding your reach
TikTok’s user base is diverse and expansive, with over one billion active users globally. Its algorithm promotes content based on user interaction rather than follower count, giving new accounts the opportunity to achieve viral success with scroll-stopping content. This makes TikTok an essential platform for brands looking to expand their reach and engage with a wide audience.
How to Be Successful on TikTok in 2024
1. Know Your Audience
Understanding your target audience is the foundation of any successful TikTok content strategy. Just like Instagram marketing & Facebook marketing, researching the demographics, interests, and behaviours of your audience to tailor your content to their preferences is crucial. Knowing what engages your audience will help you create videos that capture their attention and encourage interaction.
2. Embrace TikTok Trends and Challenges
TikTok is driven by trends and challenges that can quickly go viral. Participating in these trends not only increases your content’s visibility but also shows that your brand is current and in tune with the TikTok community. Keep an eye on the “Discover” page to identify trending hashtags, sounds, and challenges that align with your brand’s message.
3. Create Authentic and Relatable Content
Content creation authenticity is key on TikTok. Users appreciate content that feels genuine and relatable rather than overly polished or commercial. Show the human side of your brand by sharing behind-the-scenes footage, employee stories, or user-generated content. This approach helps build trust and fosters a deeper connection with your audience.
4. Use High-Quality Visuals
While authenticity is important, don’t neglect the visual quality of your videos. Use high-resolution footage with good lighting and sound quality. TikTok users scroll quickly, so your video needs to be visually appealing from the very first frame to stop them in their tracks.
5. Engage with Your Audience
Engagement is crucial for TikTok marketing success. Respond to comments, participate in conversations, and interact with other users’ content. This can help boost your visibility on the platform and build a loyal community around your brand.
6. Experiment with Different Content Formats
TikTok offers various content formats, from short clips and duets to live streams and tutorials. Experiment with different types of content to see what works best for your brand and audience. Mix up your content to keep your feed fresh and interesting, encouraging users to keep coming back for more.
Developing a TikTok Content Strategy
1. Set Clear Goals
Before creating content, define what you want to achieve with your TikTok presence. Are you aiming to increase brand awareness, drive website traffic, boost sales, or build a community? Setting clear goals will guide your content creation and help measure success.
2. Plan Your Content Calendar
Consistency is key to maintaining an active TikTok presence. Plan your content in advance with a content calendar that outlines what you’ll post and when. This helps ensure a steady stream of content and allows you to align your posts with relevant events, trends, and marketing campaigns.
3. Leverage TikTok Analytics
Use TikTok’s analytics tools to track the performance of your content. Pay attention to metrics such as views, likes, shares, comments, and follower growth. Analysing this data helps you understand what works and what doesn’t, allowing you to refine your content strategy for better results.
Creating Scroll-Stopping Content
1. Point of View
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When creating TikTok videos, it’s crucial to provide viewers with a compelling reason to watch your video. Start by having a clear purpose, whether it’s to educate, entertain, or both (edutainment). Whenever possible, incorporate humour, as it is highly engaging and helps viewers unwind from their tough daily routines.
2. First Frame
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The first second of your TikTok video is the most important, so make it count. Include a hook, such as asking a question at the beginning, to grab attention immediately. Use audio or movement that draws viewers in, and ensure captions start right as the video begins, not after. Cut to the chase by editing out any pauses to keep the content engaging from the very start.
3. Connection
@batisteanz Have you been naughty or nice this year? 😈😇 Share the naughtiest/ nicest thing you’ve done this year in the comments. 😉 Merry Christmas from Batiste!! 🎄✨ #Batiste #Batisteanz #batisteaus #dryshampoo #HairTok #naughtyornice
Always create a connection with the viewer to make your TikTok video more engaging. When possible, include human interactions and directly engage with the viewer. Consider adding a voice-over to make the content more relatable. Be real and authentic, avoiding fake reactions. Instead, react naturally to situations and speak like a human, not a marketer.
4. Visually Captivating TikTok Videos
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Keep your TikTok video visually engaging to hold viewers’ attention. Incorporate built-in captions and consider adding a second-screen element for added interest. Use editing effects like zoom-ins, GIFs, stickers, and time-lapse.
5. Show, Don’t Tell
@indomieanz Keep the flame alive. Don’t settle and spice up your Indomie Cup Noodles. 🔥 #indomie #indomieau #migoreng
♬ original sound – Indomie ANZ | Instant Noodles – Indomie ANZ | Instant Noodles
Be subtle with product placement or avoid it entirely. Focus on showcasing benefits and value, not just features. Remember, the viewer is on their own time and doesn’t want to be sold to. Be a brand builder, not a salesperson.
6. Watch to the End
@femfreshanz Vagtok coming through ✨ Give your v@gina the love it deserves! 💖 #femfresh #girltalk #vagtok #girlsoftiktok #bodypositivity
♬ original sound – Femfresh Australia New Zealand – Femfresh Australia New Zealand
The key to driving reach is getting viewers to watch your TikTok video until the end. Here’s how to do it:
- 2-Second Rule: Keep something moving or changing every 2 seconds.
- Start in the Middle: Get straight to the point.
- Keep it Short: Make the video succinct and fast-paced.
- High-Speed: Fast movements can keep viewers engaged.
- Always Moving: Ensure there’s constant movement in some form.
Should You Invest in TikTok Marketing?
Creating content on TikTok isn’t just about churning out videos. It’s about knowing your audience and producing genuine, scroll-stopping content that engages. By developing a smart TikTok content strategy, you can see incredible success and significant organic growth for your brand.
If this sounds like a lot of work for you, you’re in luck! At Eight Clients, TikTok videos are our absolute favourite. We’d even give you ideas you can steal for FREE. Yes, steal for free! Just schedule a call. See you!
