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The Australian 2024 Social Media Calendar

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    When you plan for the whole year, you’re giving yourself an advantage in the social media game, and having a social media calendar helps you be on top of that game.

    A social media calendar is a tool used to plan and organize the content posted on social media platforms for a specific period. It can help you stay organized and create a plan that effectively targets your audience and aligns with your overall marketing goals.

    With this tool, you can plan out your content during key periods, such as holidays or events, ensuring that you don’t miss out on any opportunities to have meaningful engagements with your audience. In Australia, we celebrate a variety of holidays and cultural events throughout the year, from international holidays to national public holidays.

    Here’s a full list of key dates and holiday dates to keep in mind for Australia this year:

    January

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    January 1: New Year’s Day
    January 3: International Mind-Body Wellness Day
    January 16: Australian Open
    January 22: Chinese New Year
    January 26: Australia Day (we include this here for completeness however we generally caution clients to think carefully before “celebrating on this date”
    Jan 28: World Data Privacy Day

    February

    Feb 2: World Wetlands Day
    Feb 4: World Cancer Day
    Feb 11: Royal Hobart Regatta
    Feb 12: World Darwin Day
    Feb 13: World Radio Day
    Feb 14: Valentine’s Day
    Feb 27: International Polar Bear Day
    Feb 28: Rare Disease Day

    March
    Mar 1: World Compliment Day
    Mar 3: World Wildlife Day
    Mar 5: Sydney Mardis Gras
    Mar 8: International Women’s Day
    Mar 13: Eight Hours Day / Adelaide Cup / Canberra Day
    Mar 15: Ides of March
    March 16: National Close the Gap Day
    Mar 17: St Patrick’s Day
    Mar 20: International Day of Happiness
    Mar 21: March Equinox / International Day of Forests
    Mar 23: World Meteorological Day
    Mar 25: International Waffle Day
    Mar 28: Something-On-A-Stick Day
    Mar 31: World Backup Day

    April

    Apr 1: April Fools Day
    Apr 2: Daylight Savings Ends
    Apr 4: International Carrot Day
    Apr 7: World Health Day
    Apr 17: International Haiku Day
    Apr 25: ANZAC Day
    Apr 26: International Guide Dog Day
    Apr 29: International Dance Day

    May

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    May 2: International Harry Potter Day
    May 4: World New Password Day
    May 13: Fair Trade Day/ World Migratory Bird Day
    May 14: Mother’s Day
    May 20: World Whiskey Day
    May 23: World Turtle Day

    June
    Jun 3: World Bicycle Day
    Jun 7: Global Running Day
    Jun 5: World Environment Day/ Western Australia Day
    Jun 6: Queensland Day
    Jun 8: Bounty Day / World Oceans Day
    Jun 18: International Sushi Day
    Jun 21: June Solstice

    July
    Jul 1: International Joke Day
    Jul 2: First Day of NAIDOC Week
    Jul 2-9: NAIDOC Week
    Jul 11: World Population Day
    Jul 17: World Emoji Day
    Jul 18: Nelson Mandela International Day
    Jul 30: International Day of Friendship

    August
    Aug 7: New South Wales Bank Holiday / Northern Territory Picnic Day
    Aug 8: International Cat Day
    Aug 12: World Elephant Day
    Aug 16: Royal National Agricultural Show Day Queensland
    Aug 19: World Humanitarian Day
    Aug 19: International Homeless Animals Day
    Aug 22: World Plant Milk Day
    Aug 26: International Dog Day

    September

    Sept 3: Father’s Day
    Sep 5: International Day of Charity
    Sep 7: International Day of Clean Air
    Sep 8: International Literacy Day
    Sep 15: International Day of Democracy
    Sep 22: Hobbit Day
    Sep 23: September Equinox
    Sep 29: Mid-Autumn Festival
    Sep 29: Friday Before AFL Grand Final

    October

    Oct 1: International Vegetarian Day
    Oct 5: World Teachers’ Day
    Oct 8: Daylight Savings Starts
    Oct 9: World Post Day
    Oct 15: International Pregnancy and Infant Loss Remembrance Day
    Oct 24: United Nations Day
    Oct 31: Halloween

    November
    Nov 6: Recreation Day
    Nov 7: Melbourne Cup Day
    Nov 10: International Accounting Day
    Nov 11: Remembrance Day
    Nov 12: International Tongue Twister Day
    Nov 19: International Men’s Day
    Nov 28: Red Planet Day
    Nov 29: Thanksgiving

    December

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    Dec 2: Fritters Day
    Dec 5: International Ninja Day
    Dec 11: International Mountain Day
    Dec 22: December Solstice
    Dec 25: Christmas
    Dec 26: Boxing Day
    Dec 31: New Year’s Eve

     

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