Have you been dealing with difficult clients who don’t see the value in your work? This is probably because you’re marketing to the wrong people. Why do we buy the things we do? Because we see the value in them.
This is where the poolboy effect comes in. There are only two types of people in the world: those who have a pool boy and those who don’t. The former acknowledges the value that poolboys give, from testing the waters, scooping up the leaves, and much more, thus these customers are much more likely to buy a poolboy’s services. So as a poolboy, who would you then market your services to? Those who have a pool boy or those who don’t?
The simple rule of the poolboy effect is that those who agree that poolboys are valuable are much more likely to hire one. So spend your time wisely and market your services to the right people.
This can be applied to many categories as well. People who get their dogs groomed are likely to get them groomed again, people who buy gluten-free ice cream are likely to buy them again – you probably get where I’m heading with this.
The point is, in a world where there are only two types of people, spend more time marketing to poolboy people why your pool boy services are superior. Your job is not to convince them that hiring a poolboy is important, instead show them how great you are at being a poolboy.
