Everything should have a purpose to leave an impact on the people we want to leave an impact on. Good social media is educational or entertaining and the best social media is both.
So, if you are edutaining your customers and then suddenly you stop posting what would happen? If you’re really good at social media, your customers are gonna say “Hey what happened to your YouTube videos?” “Why did you stop posting?” “Your email didn’t come through last week.”
But if no one notices then it’s probably time to reconsider your strategy. Excellent social media is helpful for people, and it’s something people will keep looking forward to.
So, what would happen if you stopped posting? If the answer is nothing (besides your boss noticing) then why are we doing it?