We all know organic growth is nicer on our wallets, but a little harder to yield results.
Guess what though. Something changed… something really, really awesome happened.
We all love TikTok. We tried to hate it at first, but it got addictive. TikTok came along, and completely DOMINATED the vertical first video field. They managed to create this epic algorithm, completely tailoring the content that shows up on your feed, to your interests, likes and hobbies – all by tracking and monitoring your movements throughout the app.
By doing this, TikTok managed to achieve 3 x the audience, and engage them for 3 x as long, compared to other social media platforms like Instagram, Youtube etc.
To compete with TikTok and try to win back viewers and users, both Instagram and Youtube came up with their very own vertical video feature, known as Reels and Shorts.
(Who needs to come up with their own thing right? Imitation is the sincerest form of flattery!)
Why am I telling you this and why should you care?
BECAUSE, these platforms are now all battling it out with each other basically.
Platforms like Instagram and Youtube are actively promoting the heck out of brands and businesses like ours that utilise these features because it’s a win/win situation!
More people watching your awesome videos = more people using their platform.
So, as a brand that might not be ready or able to invest in paid ads, you are in luck! Lot’s of awesome opportunities right now for free, organic growth – just by posting captivating, scroll-stopping videos.
Thank us later!!
