SILK Laser Clinics
Silk came to us wanting to:
Optimise Silk’s paid ads buying strategy for their major sales campaigns.
So we:
- Worked with Silk to streamline their campaign processes.
- Audited Silk’s backend end data collection practices including updating their meta pixel and meta business manager.
- We audited, optimised and streamlined Silk’s target audiences.
- We provided creative recommendations based on insights from previous campaigns.
The results:
We significantly improved Silk’s major sales campaigns results.
Birthday Sale:
- Increased purchase conversion value by 34.6% compared to the previous year.
- Increased the ROAS by 46.8% compared to the previous year.
- Decreased the cost per purchase by 30.7% compared to the previous year.
- Increased the amount of purchases by 32.3% compared to the previous year.
Mid Year Sale:
- Increased purchase conversion value by 123.6% compared to the previous year.
- Increased the ROAS by 258.6% compared to the previous year.
- Decreased the cost per purchase by 74% compared to the previous year.
- Increased the amount of purchases by 139.5% compared to the previous year.
