Eight Clients have been involved in the social media strategy and social media consultation for a number of brands including, Dodo Australia, Toyota and Destination NSW. Typical tasks include a comprehensive analysis of all exisiting content strategies, content pillars for all organic and paid advertising. These reviews will result in an updated strategic protocol and list of recommendations to procedures, content and technical set-up of advanced advertising strategies.
When performing a detailed strategic review, we require access to all social media and digital assets to ensure all data is taken in account. The data will then be crosschecked against your business objectives. We are likely to make recommendations on:
- Content pillars
- Community sentiment score
- Community engagement times
- Community content interests
- Community similar interest groups
- Your PFT (post frequency threshold) per day
- Current objectives
- Areas for engagement improvement
- Community management most common items
- Paid audience insights
- Suggested DCL (daily character limit)
- Paid action insights
- Relevance score review
As Eight Clients manages millions of dollars of paid advertising spend with Facebook, we have a dedicated Facebook account manager with weekly conference calls. Our team is notified of Facebook changes, new best practices and paid advertising requirements immediately. These changes are communicated with all of our team and with our clients. This ensures all of your paid activities adhere to the terms and conditions of Facebook and are also running at the maximum ROI for your spend.
Eight Clients have developed a unique content creation system to ensure content relevance is high. Using advanced proprietary data insights, we can determine which content pillars will resonate best within your audience. In addition to this, our 24/7 social listening tools will track all actions within your audience away from your own Facebook page. This can allow us to uncover new trends and topics which we believe will be highly engaging for your key audiences.