SEO agency Melbourne & Sydney
At Eight Clients we know you know your business better than anyone else. Which is why we’d bet big money that know your business *is* better than anyone else’s.
At Eight Clients we know you know your business better than anyone else.
Which is why we’d bet big money that know your business *is* better than anyone else’s.
You know why you provide a better service than your competitors.
You know why you stand out from the crowd and what makes you unique.
And you know that your customers love doing business with you.
However, in today’s hyper-connected world this isn’t enough.
Whilst every good business owner knows they need to have a great business, none of this matters if people can’t find you.
Because if people can’t find you – then they’re finding your competitors.
Who are giving them a sub-par service, product and experience.
Simply put, you need to make sure that all the effort you’ve given to your business, also goes into making sure it can be found.
How do customers find your business?
In today’s world the majority of traffic to businesses comes from search engines like Google, Bing and even YouTube (that’s right, it’s the second largest search engine in the world)
And that’s where SEO comes in.
SEO stands for Search Engine Optimisation.
In simple terms, it means that your website is discoverable by people who are looking for the value you can share.
And in many instances, it means more customers through your door.
When your website is Search Engine Optimised, it simply means that when someone searches for services you provide, content you write or products you make – that your business comes up front and centre on the first page of the search engine.
Think about it.
When you want to find a product or a business, what do you do?
Usually, we type our search into Google, and then we look to see what comes up on the front page.
If it’s not on the front page, we simply don’t see it.
We don’t scroll through pages and pages of results trying to find the best result possible – that would be too complicated – we simply type something else into the search bar.
Simply put – if your business is not on the front page of Google for a particular search term, then in your customer’s mind, your business doesn’t exist.
SEO means your business is in the right place at the right time.
Which we hope you’ll agree is crucial to your business’ success.
It certainly has been for our customers here at Eight Clients – and we’ve got the track record to prove it.
We can work directly with you to get your business top of mind for your customers – no matter what market you’re in or what type of customers you have.
Using detailed research and reporting to get inside your customers’ heads and understand what they’re looking for online when they have a problem that your business can solve, we’ll create a tailor-made SEO campaign to put your business on the map.
In other words the front page of Google.
So, this all sounds great.
But how does it work exactly?
How exactly do we take your website – which already exists on the internet – and engineer your content, copy and collateral so that more people can find it more easily?
Here’s how it works.
There are 3 main pillars to SEO success:
- Technical SEO (20%)
- Domain Authority (40%)
- Website Relevance (40%)
This is the nitty-gritty, backend, tech-related stuff that makes your website and its content relevant to Google.
A well-designed and technically sound website layout, means that it is easier for Google to index and “read”. This means that your website is more likely to come up in search results.
There are many different technical signals you can build into your website and these help you to trigger the best representation in your search results.
Whilst this is often complex and sometimes boring, we have a second-hand knowledge of how everything works.
Forget companies telling you to completely redesign and re-engineer the layout of your site in order to improve SEO. We know what works and what doesn’t and can work with you to design a strategy that fits within the existing design of your website.
How popular is your business online?
This is what Domain Authority measures. It is essentially a measure of how many other sites are talking about you.
How does this work?
The more of an authority you are in your field, the more other sites will reference the content you’re putting out. This in turn raises your Domain Authority and causes your results to appear higher in search engine results.
The funny thing is, that a lot of businesses are authorities in their chosen markets, however very few of them choose to market their expertise and knowledge.
The result is that they’re leaving a lot of potential business on the table which comes and gets swept up by more online-savvy but less competent companies.
However, it’s not enough for people to simply be talking about you.
The sites that are linking to you must be quality sites themselves.
It can be hard to design a strategy which aims to increase your online popularity, but that’s exactly what we’re here to do.
Which brings us to the third and final pillar.
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This is all about understanding your target market and creating content that resonates with them.
We can help you to design a content strategy that highlights your expertise and gets other people in your market talking about you.
And if you’re short of time, we can even write it for you as part of the package.
However, you cannot just pump out content and hope for the best.
Your content needs to be compelling.
Google needs to be sure that when it sends someone to *your* site for a specific question, that they’re likely to find a good answer that solves their problem. Otherwise it’s wasted their time, they won’t use the search engine as much and they’ll make less money in ad revenue.
This means you must create quality content that is well structured and well indexed (technical SEO) whilst also containing relevant keywords that resonant with your target market and the problems they are trying to solve.
And this can be hard.
It can be hard to get inside the head of your audience and work out what they’re searching for online.
It is also difficult to know what kind of people are searching for your content – their demographics. What age are they? What sex? Where do they live? How much money do they make? What are their other interests?
Putting all this together gives you a fantastic picture of your clients that you can use to create compelling content that speaks to your audience and keeps them coming back for more.
Which is complicated, but ultimately worth it.
Luckily, we can help with this, too.
In fact, when we work with our clients we put this all together into a laser-focused 12 month SEO strategy and output plan.
Everything we do during these 12 months will be focused on your business, your market and your customers – not just to get you ranking higher than your competition – but to get more customers through your doors.
How it works – month 1
When we start working with a client, during month 1 we perform an extensive five-step analysis that pin-points and guides your SEO efforts to bring you the results you’re looking for:
- Website Audit
- Reviewing Assets
- Competitor Benchmarking
- Site Infrastructure Analysis
- Reporting Success
Here, we perform an extensive audit of your entire site. This includes things that affect performance and search engine visibility such as site speed, duplicate content and general site architecture.
We do this to ensure that everything is operating as smooth as it possibly can be, and work to remedy anything if necessary.
Every piece of content you publish online is tagged and contains descriptions that tell Google what it is.
These need to be appropriate for the best SEO response and in this section we do just that.
This is where we look at all your competitors in your market – their content, what they’re doing, which keywords they rank for – in order to understand how we can position your business against them.
This lets us understand exactly what’s working and what’s not and then use your business’ proposition to outrank them.
Site Infrastructure Analysis
This is a deep dive into the infrastructure of your website – such as performing in-depth keyword analysis to understand exactly which keywords to rank for according to what is performing well.
We will also apply these learning to your competitor sites in order to further understand what performs well (and badly!) in your market.
Finally, we need to make sure that we’re correctly measuring the performance of your website so we can track the impact of new solutions and initiatives.
We will do this by setting goals that you’d like your website to achieve – X number of new traffic per month, Y% of conversions etc. – and then setting these up in our proprietary tracking system so we can objectively see what is having an effect.
Reporting is the key to measuring performance – and during this process we will also set up a customised dashboard that allows you to keep tabs on how well your website is doing throughout the process.
What does this mean?
Through completing all five steps above, we will understand everything we need to know about your site, your market and your competitors.
We will know what works and what doesn’t, and how to position your business as a leading authority in your industry that people are going to be talking about and customers want to buy from.
Throughout the five step process we will be working with you to understand your business in greater detail and create a strategy that works for you.
This is a strategy that can of course be tweaked, but will serve as our map to guide us to the promised land of front page search results.
Month 2 and Onwards
And month 1 is just the beginning…
After our extensive analysis during month 1, we will have crafted a full 12 month SEO strategy and outputs.
We won’t just have a map, we’ll also have milestones to hit along the way, that will ensure we are hitting our goals and making progress for your business.
This helps you to quantify and justify the ROI of increasing your visibility to your customers online.
As with all our clients, we work closely alongside you throughout the entire process to hone the strategy as time goes on.
Remember, this is the internet – the closest to the Wild West we can get in our world and things change rapidly and constantly.
We’re here to help you navigate this uncertainty and to provide a flexible strategy that changes with the times whilst providing you with real, tangible results.
SEO is a necessity during times like these when more and more people are coming online.
Click on the link below to schedule a strategy session and to find out exactly how we can put together a tailor-made plan for you and your business.
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