Having managed Melbourne’s Rice Paper Scissors‘ social media channels, we were excited to get to work on their new sister venue.
It was designed that way in pursuit of a more “mature” aesthetic says owner Shane Stafford, who is comparing the new spot to its sibling restaurants, one of which is in Fitzroy, the other on Liverpool Street in the CBD. The same goes for the menu; this one has a more “refined and modern” interpretation of Asian food.
We have developed a strategy consisting of blogger outreach, paid social campaigns, organic social campaigns, venue launch events & PR, yielding a strong and steadily rising increase in popularity.
The objectives for Rice Paper Sister included increasing attendance to the venue, generating a strong online presence and increasing bookings and function enquires.