Anyone can start a podcast but how do you make it successful? At Eight Clients we can take you from ideation, through strategy development to tactical execution to make sure your podcast is unique, engaging and has listeners!
So you want to start a podcast?
Every man and his dog have uttered the words “We should totally start a podcast!” The reality is that it takes a lot more than recording and uploading episodes. You need to gain traction, find a loyal audience and increase listenership.
At Eight Clients we provide full podcast marketing services complete from strategy development, content ideas, episode planning, editing, marketing and audience development.
You want that effort you put into your podcast to pay off. So before you embark on your podcasting venture, ensure you have a clear podcast marketing strategy.
Why you need a podcast marketing strategy
You need to reach the right people, send a clear message and meet your business objectives. It’s important to be clear about why you want to make a podcast. Is it for fun and entertainment during COVID-19 self-isolation or do you want to address serious issues?
A 2019 study by Roy Morgan found that podcasts are growing in Australia and over 1.6 million people now download audio or video podcasts in an average four week period. That’s 70% growth over the previous four years.
According to a 2019 survey by ABC, Australia’s most avid podcasts listeners are Millennials which makes up 40% of listeners, followed by Gen Z (29%), and Gen X (21%). Victorians download podcasts at a higher rate than any other state!
Podcasting has huge potential to reach people. But it’s an increasingly crowded market and, like any other media, it’s vital that you have a strong strategy and technical execution.
Our top podcast marketing tips
Have a clear strategy
Know what you’re saying, who you’re saying it to and why you’re saying it. Podcast listeners want content that educates, entertains and informs. What’s your content strategy?
Use high-tech equipment and soundproofing
Hire our podcasting booth before buying all the expensive equipment yourself. Ensure your listeners are able to focus on your message and aren’t being distracted by the conversations going on around you in that coffeeshop you’re in while recording on your iPhone. Yes, that does happen. Please don’t do it!
Engage experienced editors
It’s important to ensure the episode sounds professional and is the desired length while not sacrificing content. They can also add a catchy jingle and an intro/outro which adds an extra layer of professionalism.
Write good copy
Clear, engaging episode headlines & descriptions. Reading this information about your podcast is one of the most common ways people decide whether or not to listen. Make it count!
Amplify with marketing
Leverage your existing marketing channels, particularly social media, to ensure your engaged and loyal followers are aware and listening. These early consumers can be pivotal to the podcasts success.
Ask for reviews
Reviews, recommendations and sharing is key as word of mouth is the #1 way of discovering new podcasts.
Fewer Clients. More Results.
We have learned to be fussy about who we create a social campaign for. Social media needs creative content, and you can’t be creative about something you don’t love. Eight Clients is founded on the principle of, fewer clients, more results. We work with less than 2% of the companies that request work from us.
Let’s Get Started
Ready to find an Eight Clients Account Manager?