Social Media Influencer Outreach

Why is influencer marketing starting to grow up?

Influencer marketing used to feel like the Wild West because there just wasn’t much information or knowledge about how it works on a fine level. But these days it’s getting a lot more transparent. Rather than focusing on the follower count of influencers, marketers ask for their engagement stats, results from previous campaigns they’ve run and how well they fit with their brand.

How to get into influencer marketing?

Getting into influencer marketing can seem daunting, but if you treat it like any other promotions channel it’s a little easier. That way, you’re more likely to find influencers that fit your strategic marketing priorities and get you the results you need.

What is influencer outreach?

Influencer outreach is an important aspect of influencer marketing. It’s essentially talent management: keeping relationships warm, finding new talent, dealing with invoicing and contracts, and stay up-to-date.

We can manage every aspect of your social media influencer outreach campaign. We work with a vast range of influencers across all major platforms including, WeChat, Weibo, Twitter, LinkedIn, Instagram, TikTok, YouTube and Facebook. Our approach can look like this.

Connect with the accounts that matter

Connecting with bloggers and influencers is a fundamental aspect of a great social media strategy. It’s key is to select the right profiles in your chosen space to connect with. By associating yourself or your brand with influential accounts, you are able leverage their clout to improve your own brand.

We focus on creating meaningful and long-term relationships with our partners and bloggers in order to ensure the highest content value.

Some important considerations when it comes to blogger relations:

Ensure it’s on brand

Research the writer or brand and understand their topic scope to sure it’s a meaningful connection. For example, if you’re promoting a new health supplement, don’t just contact bodybuilders, you can also contact gyms, personal trainers, fitness writers, lifestyle publications, cycling clubs and health food stores.

Be direct

Don’t information overload. As we’ve found by creating @MelbourneToDo, we receive hundreds of emails a week from business asking to be featured in our growing Instagram account and website. The ones that we are able to feature all have one thing in common, they’re short and direct. Tell us what you want and there’s a change we can help. If you write an email that requires a response to get all of the information, you’ve failed.


Attaching a PDF to an email and then hoping for the best won’t get you many responses. Most bloggers and publications see a lot of content requests so please ensure that you’ve made it extremely east for them.

Be Creative

Don’t be afraid to do something different. We’ve found that some of the best response rates have come from the most unusual tactics. We’ve posted jars of jelly beans, cocktail books and personalised number plates in order to ensure that our message is received loud and clear by the people who need to see it.

Be Nice

Introduce yourself, say hello and start a relationship with someone. We’ve found the easiest way to ensure we get the best results is to be nice, offer your influencer something in return for his or her efforts. This can of course, include a paid promotion or offering of your product or service.

Follow Up

Someone came to your media night and forgot to post something? No trouble, now it’s our responsibility to ensure that they have all appropriate content, images and information in order to post to their database. Following up on our influencers and bloggers is just as important as connecting with them in the first place.

We’ve since repeated these concepts for our clients and built some of the most engaging and sizeable accounts in the country. Our clients enjoy our highly tuned methods that deliver exceptional growth and sustainable long-term returns.

Focused on ROI and tangible results, we create and deliver unique content and publish it to your Instagram account for you.

Ready to chat?

Contact us to get your social media management campaign started. You can contact our Melbourne or Sydney office.

Social media review

So you can see if we speak the same language, why not have Marcus Willis call you with a set of recommendations and specific takeaways tailored to you?