CHATBOT MARKETING

“Bots are the new apps.” – Microsoft CEO Satya Nadella.

Deep Dive Session

We want to know everything about you, what you do, how you do it and where you’re going. We will work with you to align your business goals and social media needs. This will involve a questionnaire on key audiences and tone of voice flow to determine the best social media solutions for you. This can take place via a digital link or in-person meeting between your team and Eight Clients.

Chatbots represent the new frontier of digital marketing and sales. You’ve probably heard of them. Maybe you’ve started researching them and then thrown your computer in the bin because it all seemed so complicated and hard. 

We’ve set up chatbots for restaurants, hotels, physiotherapists and more. In this space it’s not always about having the flashiest bot, it’s about making educated choices on what you need your bot to do and how much you should invest in its creation. 

 

Here’s how we do it

  1. We look at your webpage and social media presence and make sure your bot fits neatly into your overall content and sales strategy. Taking into account your budget and objectives, we decide on the kind of bot we will create and intricacy of the final product.
  2. We plan the bot’s UX and user pathways, making sure that we drive customers and leads to the right conversion event.
  3. Our developers build the bot and test it. This is a collaborative process and lots of decisions will have to be made, but we make it easy for you to make them quickly. We also have top-notch copywriters on hand to translate your tone of voice into a chatbot personality.
  4. Your chatbot goes live. But that’s just the start, we’re always on hand to continue improving the bot. Once you begin to work with it, you’ll discover just how powerful a great bot is and will want to add more and more functions. That’s great! We’re always here to delight your customers. 

Ongoing Optimisation & Reporting

Using our suite of digital tracking, we will continuously optimise and update your chatbot as new data becomes available and we learn about your brand/personas. We will update you on macro industry best practices and your unique social media learning to inform your next round of content.

For us, implementation isn’t about blindly following the strategy that we’ve created, it’s about making sure that it’s still relevant, and still delivering. It’s about making sure that your audience is still delighted.

We’ll also need regular updates from you in order to ensure we’re across your current marketing objectives.

 

Bots at a glance

  • Reach out and capture customers with giveaways and offers
  • Follow up with customers to collect feedback and share loyalty rewards
  • Understand what customers need to pivot your business model (e.g. offer meal plans, birthday packs)
  • Get more leads
  • Education your customers
  • Re-market to your existing customers

Ready to chat?

Contact us to get your social media management campaign started. You can contact our Melbourne or Sydney office.

Social media review

So you can see if we speak the same language, why not have Marcus Willis call you with a set of recommendations and specific takeaways tailored to you?