Every day thousands of people browse the geotags on Instagram to look for content they like and for accounts to follow. Instagram has slowly made their location features more and more powerful over the last year.

Today, locations also play a powerful part for us social media marketers. Selecting the right geotag for your content can play a pivotal role in helping you extend your reach. You want to be a big fish in a decent sized pond when it comes to location tags. If you’re too small, you’re not going to be able to extend your reach, you’ll be lost in the ‘most recent posts’ section forever.

Take this example:

Social media content for Magic Mountain Saloon

I’m going to post this image to my account, @Melbournetodo, on average, I receive about 600 likes per photo.

I have the option to use several geotags:

  • Australia (my country)
  • Melbourne (the city I’m in)
  • Little Collins St, (the street I’m on)
  • Magic Mountain Saloon (the bar I’m posting from)

The first thing I like to do is check the number of likes the ‘top’ section of my geotag get. Why do I care about this? Well, I want my content to be in the ‘top section’ on Instagram’s locations.

Here are the average number of likes received for these geotags.

  • Australia: 4,000 likes
  • Melbourne: 4,000-6,000 likes
  • Little Collins St: 100-300 likes
  • Magic Mountain Saloon: 150-400 likes

There’s usually one unusual post with 60,000 likes in the top category but try to look at the mode of the top posts instead of the mean. BANG – thank you grade 7 maths teacher Mr. Kerr.

Considering I usually get 600 likes per image, it’s going to be best for me to use the location tag Magic Mountain Saloon or Little Collins Street.

I like to always have several location tags up my sleeve and always rotate the ones I’m using in order to further grow my account. Constantly using the same pond isn’t going to help me reach new people. Location tags also serve an obvious added benefit to your users to help them discover more on Instagram, just make sure your tags are relevant and appropriate for the content you’re uploading, same goes for hashtags.

The featured image for this article comes from the incredible Austin Neill, see his Instagram