Check out the weekly buzz on our favourite social media platforms, including new features and what’s trending!
4 New Social Updates
Facebook & Google are banning ads for face masks
As part of an effort to prevent the use of its platform to exploit people’s concerns about the coronavirus, Facebook and Google are temporarily banning ads and commerce listings for medical face masks. The ban covers advertisements on both Facebook and Instagram, as well as commercial listings on Facebook Marketplace. Similarly, Instagram is fighting to remove harmful misinformation related to COVID-19. When a user taps on a hashtag related to COVID-19 or searches for relevant information, credible resources from WHO, CDC and local health authorities will show.
Facebook rolls out Messenger for Mac App
Facebook is launching Messenger for Mac on the App Store in some markets, although this is not a full launch of the app. This is currently being tested in some countries including Australia and it offers most of the same features as the mobile version – even dark mode. Facebook doesn’t have a release date available yet as they are still gathering feedback from users.
Brands can now pay to be trending on Reddit
Reddit announced the launch of its first trending ad product: Trending Takeover. With this new offering, brands looking to position themselves at the centre of Reddit discussions now have premium locations in two of the most commonly visited areas of the platform: Reddit’s Search tab and Popular feed. With Trending Takeover, advertisers can gain access to millions of Reddit users who are in an active, information-gathering mindset. At the moment, this product is only available on a reservation basis and has a maximum campaign life of 24 hours.
Facebook Stories tests cross-posting to Instagram
Facebook is reportedly testing cross-posting Stories to Instagram, instead of just vice-versa. The feature could save social media managers and average users time while letting them maximising the views on the content they create. It could also help with overall Stories data available on Instagram as its algorithm has more to choose from when ranking what it shows first. We’re hoping this means the data between both platforms will be in sync and avoid showing users the exact copies of Stories they’ve already viewed on one platform.
4 Things Trending On Social
This handwashing meme is what we need
By this point, everyone is equipped with the basic knowledge that everyone should be washing their hands for at least 20 seconds and admit it, we’re all getting a little sick of singing ‘Happy Birthday’ twice for the entire wash routine. Enter Wash Your Lyrics, a new tool which automatically pairs the lyrics to a song of your choice with instructions on how to wash your hands properly. Developed by a 17-year-old college student William Gibson from the UK, the tool is simple, effective and a good dose of fun. Brands and internet users have been creating their own versions, with more than 250,000 meme posters being created.
‘It’s corona time’ trends on TikTok
TikTok has been a major channel with heaps of trending coronavirus-related content. Thanks to a viral music clip created by a user repeating the words “It’s corona time” to the beats of “Don’t Stop The Rock” by Freestyle, close to 400,000 TikTok users have now used the song in short videos showing themselves disinfecting surfaces, vigorously washing hands or hoarding hand sanitiser. The “corona time” phrase has also reached Twitter as a hashtag, with accompanying tweets sharing TikTok videos, updates on coronavirus-related events such as school closings, and masked selfies.
Live-streaming your sleep is TikTok’s new trend
Whether you’re on TikTok or not, this new trend of watching other people sleep is surprising and profitable too. Brian Hector, an 18-year-old TikTok user with close to 350k followers, live-streams himself sleeping at night. Users pay to watch him sleep, using in-app coins and sending him gifts which Brian can then convert into TikTok Diamond, which can be cashed out via PayPal. Wow, you can literally make money from falling asleep.
This Instagram account imagines Meryl Streep as delicious food
If you’re a fan of Meryl Streep, you’re going to love this Instagram account which reimagines the legendary actress as delicious food. @tasteofstreep is a page which offers aesthetically pleasing and delicious images of Streep photoshopped into colour-coordinated food. Think pop-tarts, fried chicken, mac ‘n’ cheese and avo on toast, all with an added ingredient of Streep.