WHAT’S NEW IN SOCIAL
YOUTUBE IS FEELING THE HEAT FROM TIKTOK
Massive video platform YouTube has dominated the web for years now, but it seems that there’s a new favoured platform for discovering music: TikTok. TikTok has been getting ahead on the newest releases, with users being responsible for skyrocketing new and old songs. Olivia Rodgrigo is a perfect example of how this has worked. Rodrigo’s debut single ‘Driver’s Licence’, became a hit on the platform when fans became hooked on the drama surrounding the song and her co-star Joshua Bassett from ‘High School Musical: The Musical: The Series’. Rodrigo’s debut album, ‘Sour’ released on May 21 and has been all over the platform, the same as her single , further launching Rodrigo’s music career.
YouTube announced that they have payed over $4 Billion to the music industry in the last 12 months, a humble brag that TikTok cannot match. While it’s debatable which platform brings in more recognition for artists, YouTube claims its goal is to become “the leading revenue generator for the music industry and to help artists around the world build a career-making music”.
MARKETING SKILLS ARE IN DEMAND ACCORDING TO LINKEDIN
LinkedIn has shared some new insights, that show a high demand for marketing roles, even despite the pandemic. LinkedIn says there has been a 63% growth in marketing roles over the last 6 months, and 17, 000 marketing jobs listed on the site over the past year were remote roles. A pandemic has brought about a lot of unexpected, but it’s great to see marketers in such high demand as companies realise the value of marketers in leading their organisation.
INSTAGRAM ADDS REEL ADS
Expect to see more ads in your Instagram reels, as the company attempts to monetise the popular feature. Reels videos can last up to 30 seconds and can be shared, commented on and liked. Instagram will be keeping a close monitor on the introduction to keep the balance. The ads are currently being trialed in several countries, and if the feedback is good, they may well be here to stay.
INSTAGRAM ACCUSED OF CENSORSHIP
In a bid to promote the sharing of more original content, Instagram earlier this year tested the removal of the re-share option that allowed users to share posts from their feeds to their stories. However, users have called the app out for censorship, whether accidental or not with the removal of re-share features. Users like Bella Hadid and Mia Khalifa have insinuated Instagram is censoring pro-Palestinian messages on its platform, however Instagram strongly denies this and states their priority has always been boosting original content.
WHAT’S TRENDING THIS WEEK
HARVEY NORMAN QUITS TWITTER
Goods and consumables giant Harvey Norman have had a mighty fall this week, who was accused of keeping $22 million worth of Job Keeper payments. On top of this, the company has been pushing for a minimum wage freeze, putting many part-time and casual staff in devastating positions since the end of the Job Keeper program in March of this year and Victoria’s 4th lockdown. Australians have been calling to boycott the organisation all over Twitter.
The Twitter fury was too much for Harvey Norman to handle and they began blocking multiple accounts.
Harvey Norman’s Twitter account was also responding to tweets in a bizarre fashion with emojis, before deleting their account.
HAMMO THE HERO
Hammo the Gorilla is here to lift spirits during Victoria’s Lockdown 4.0. A mysterious masked joker is back roaming the streets of Hamilton, with the goal of spreading smiles. Hammo was first seen back in Victoria’s first lockdown, mainly for his online presence, but he’s back spreading joy in the streets. If you’re in the area, watch out for a special sighting.
HAPPY MABO DAY
Warning: this story contains images of Indigenous people who have died.
On June 3rd Australians celebrated Mabo Day, in recognition of Eddie Mabo, who got the High Court of Australia to overturn the term ‘Terra Nullius’, meaning land belonging to no one, a concept determined upon the white settlement of Australia. The case of Mabo v Queensland (1992) recognised Aboriginal and Torres Strait Islander people as traditional owners of the land who had occupied the land for tens of thousands of years, before the British settled in 1788. Because of Mabo’s actions, a path was paved for Native Title and we continue to remember his efforts.
THE INTERNET CELEBRATES PRIDE
June is recognised as Pride Month, a month dedicated to celebrating and uplifting LGBTQ+ figures and voices. The month involves parades, celebrations and recognition for members of the community who fought for their community and individual rights such as trans visibility, marriage equality and the decriminalisation of homosexuality.
Popular children’s show Sesame Street showed their support in this cute tweet:
This Twitter user showed their support through traditional Aussie ice cream:
We continue to celebrate every June, following the 1969 Stonewall Riots in New York City, which saw targeted and unfair police raids on gay bars, which then became known as pride protests, marking the fight for equality. This year marks 4 years since Australia legalised same-sex marriage after putting the vote to the public in a national plebiscite.